서울시 버스노선도의 서체와 글자크기에 따른 정보전달 효과 및 표현방법별 선호도조사

Abstract

Among the means of public transport, buses are used by an unspecified multitude of people. Therefore, bus route maps should provide exact information at a glance for the convenience of many users. In this regard, existing bus route maps in Seoul need to be improved because of their low readability caused by information overload and design complexity. This study was carried out to examine the current state of bus route maps in Seoul and to determine the communicative effects of font type and font size used, which has a crucial impact on the readability of bus route maps. Additionally, a survey was conducted to identify the presentation modes preferred by commuters. In the font-related experiment, the time spent on finding a bus stop name was measured, thereby varying the causative factors. For the font-type experiments, HY Headline M, Yoon Gothic 140, and Seoul Namsan fonts were used as samples. For the font-size experiments, 14, 12.5, and 11points were set as sample sizes. For the experiment on preferred presentation modes, three samples were produced:the current bus route maps, an emphasis route map highlighting major stops in large letters, and a double route map with major routes and overall routes. Results identified the font type Yoon Gothic 140 and font size 12.5points to be the most appropriate for rapid reading, and the emphasis route map was most preferred.