효과적인 모션그래픽 연출을 위한 시지각적 연구

Abstract

The utilization of motion graphics is increasing based on scientific technology development and the diffusion of media. Despite technology development, there is still a lack of basic research on motion graphics. The purpose of this study is to increase the utilization of motion graphics for an efficient user-centric communication method. To support a greater understanding of this theory components and primary features based on the user’s visual perceptual with 10 different motion graphic elements. In this paper we analyzed the visual perception with three elements of motion graphics in ‘Graphics’, ‘Movement’, and ‘Sound’. This study introduces that users reinterpret the two-dimensional motion graphics into the three-dimensional space, through the perception process of the brain. In this paper, we tested twenty motion graphics samples with 20 users. The results showed that users can improve the space perception and visual attention with 10 motion graphic elements including: ‘Space’, ‘Value’, ‘Position’, ‘Edge’, ‘Overlap’, ‘Transparency’, ‘Format’, ‘Isolation’, ‘Speed’, and ‘Sound’. This paper also includes a discussion of the utilization methods of effective motion graphics based on various elements.