헌혈 서비스 디자인 구조 개선에 관한 서비스 시나리오 개발 연구

Abstract

Blood donation is the only means of saving the life of a patient who needs transfusion. In addition, blood can not be kept for a long time, so continuous and steady blood donation is needed. However, existing blood donation services are insufficient to motivate donors to participate on their own. If these problems persist, the value of blood donation services will decline and it will be difficult to induce early donors. Therefore, identifying and analyzing blood donation groups is a very important factor in the development of blood donation services. Internal and external studies are also very inefficient. In this paper, we conduct a grounded theory analysis by investigating and studying users who currently donate contents of services not seen from the viewpoint of society and individuals. In addition to the questionnaire survey on blood donation, the researchers further elaborated interview questions for current blood donation service users and conducted in-depth interviews in order to elicit research problems. The conceptual thinking about donor experience experienced by open coding, axis coding, And categorized the accident. We then derive the results through the relationship of subcategories through causal, contextual, interventional, and interaction / interaction. Based on the contextual conditions, we can confirm that donation is not recognized properly. Due to various causal conditions, the psychological burden of an interventional condition, the clarity of the subject of the service, or the moral recommendation of blood donation became a hindrance to early blood donors making long-term blood donation. Therefore, the concept scenarios are presented by detailing the functions that should improve the blood donation service, mainly focusing on the cause that derives the remaining phenomena as the result value. As a result of the scenario verification, the response to the scenarios to be developed based on the value of the meaning and the economic value was higher than the improvement of the existing blood donation service. This study aims to gain insight into the concept of service for the future development of blood donation service with research design and results.