중국 전통문화와 문화산업의 調和 ―〈白蛇傳〉을 모티브로 한 〈印象西湖〉

Abstract

Cultural industry has become one of the important high value-added industries leading the national economy. Korea has emerged as a cultural powerhouse led by K-content, but it has not achieved balanced growth in various fields. In particular, the proportion of traditional cultural content, which is the basis of Korean culture, is relatively insufficient. From this point of view, Chinese impression series can bring enlightenment to the development of Chinese traditional culture. “Impression West Lake” is a successful performance based on the theme of "The Legend of White Snake", one of the four Chinese folktales. This paper concentrates on the analysis of the two elements of the continuous and successful performance of “Impression West Lake”. First, the Hangzhou City Government is interested in their unique creative possibilities to express high historical and humanistic emotions, and through the implementation of creative city policies, it can produce performances such as “Impression West Lake”. In addition, it is part of fostering “Impression West Lake” as a sustainable cultural industry by watching performances through the influx of tourists to experience cultural events and experience streets in Hangzhou. Second, I found the answer in the charm of "The Legend of the White Snake". "The Legend of the White Snake" tells the story of the Hangzhou area, especially the West Lake, which has attractive elements and attractive stories. Hangzhou City has performed "Impression West Lake" on the theme of "The Legend of the White Snake". Not only has story marketing been successful, but it has also succeeded in creating a cultural brand representing Hangzhou's sustainable development. Although it is difficult to produce a large-scale live performance such as Impression West Lake in Korea, it is expected to help create a sustainable performance brand that takes advantage of our strengths by looking at several success factors through "Impression West Lake" .