중년여성 감성타입별 합성보석 색채선호도 연구

Abstract

The present study was conducted with the theory that today’s design inclination such as the product development based on the user’s experience and the consumer’s preferred color identification with the diversity of the consumer's emotion can guarantee the design competitiveness. The emotional types of the middle-aged female consumers were categorized, and the connection between the preferred colors for the general and synthetic jewelry and the category colors were analyzed with the statistical analysis method (Frequency and Regression analysis). As for the middle-aged women, 42.5% of the subjects showed the informational analysis and circumstantial functional inclinations, followed by self-appealing color and five senses satisfactory color inclinations. It was found the relationship between the preferred colors for the general and the synthetic jewelry, with the study on the recurrence analysis and specialty of the sampled preferred colors, was effected greatly by the preferred colors according to the emotional types. Especially, the color inclination emotional types were found to prefer strongly the clear color with vivid tone and splendid color, and, meanwhile, the functional inclination types showed no bias against special colors. It is hoped that more studies on the color information based on the consumer’s emotion will be carried out in the future.