아이 쉐도우 Red/Blue Green의 면적비 변화에 따른 뇌인지
Effect of Changes in the Area Ratio of Red/Blue Green Eyeshadow on Cognitive Processing in the Brain
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목적: 아이 쉐도우 red (R)와 blue green (BG)의 면적비 변화에 따른 뇌파분석을 통하여 아이 쉐도우 색상변화에 따른 뇌파반응을정량적 데이터를 구축하기 위하여 뇌파(EEG)와 시각유발전위(VEPs) 측정을 하였다. 방법: 20대 남녀 60명을 대상으로 red (R), blue green (BG) 아이 쉐도우를 이용하여 면적의 변화를 주어 자극물을 제시하여 자발뇌파(EEG)와 시각유발전위(VEPs)를 측정하여 면적변화에 따른 뇌파반응을 분석하였다. 결과: 색상 자극에 대한 뇌파반응은 후두엽 부분이 가장 활성되었다. 특히 아이 쉐도우의 면적변화에 따른 뇌파반응 결과는 황금비율(1.61)일 때 심리적으로 가장 이완되었으며, 단색은 BG 아이 쉐도우에서 α파의 활성반응으로 가장 안정된 반응이 파악되었다. R 아이 쉐도우만을 사용한 자극물은 각성과 주의력이 높은 것으로 뇌파반응이 도출되었다. 색상대비 시 주조색과 포인트색의 비율에 따라 지각반응이 다르게 작용하였으며, 고채도 일 경우 시각유발전위(VEPs) 반응이빠르게 작용하였다. 또한 뇌파반응 결과와 색상 이미지가 동일하게 도출된 것으로 보아 상관관계가 높다는 것을 증명하였으며, 적당한 색의 면적 비를 활용할 경우 색상 이미지의 효과를 극대화할 수 있음을 증명하였다. 결론: 본 연구결과는 컬러의 면적 비를 조절하여 색채계획을 세울 경우 원하는 색상의 효과를 과학적으로 도출할 수 있었다. 아이 쉐도우 면적변화에 따른 도출된 뇌인지반응은 이미지 메이킹 시 정량적 데이터로 활용하여, 뷰티산업 분야에서 다양하게 활용도를 넓일 수 있을 것으로 사료다된
Abstract
Purpose: To conduct electroencephalography (EEG) and visual evoked potentials (VEPs) measurements to establish quantitative data on brainwave responses to changes in eyeshadow color, specifically the area ratio of red (R) and blue green (BG) eyeshadows. Methods: A study was conducted on 60 males and females in their 20s using R, BG eyeshadow to determine brainwave responses via spontaneous EEG and VEPs while presenting stimuli with changes in area. The analysis focused on brainwave responses to changes in area. Results: The brainwave responses to color stimuli demonstrated the maximum activity in the occipital lobe. Specifically, the results of the EEG analysis indicated the highest level of psychological relaxation response at the golden ratio (1.61) of the eyeshadow area. Furthermore, when participants wore BG eyeshadow, their brainwave responses remained stable, with consistent alpha wave activation. The presentation of stimuli using only the R eyeshadow resulted in a significant increase in arousal and attention levels among the participants. Perceptual responses exhibited variations based on the ratio of the main color and point color in the color contrast, and rapid VEPs responses were observed specifically under high saturation conditions. Furthermore, the study revealed a high correlation between the brainwave response results and color images, indicating that an optimal ratio of color areas can maximize the impact of the color image. Conclusion: The results of this study suggest that by adjusting the area ratio of colors, it is possible to scientifically determine and achieve the desired color effects in color planning. The brain cognitive responses, resulting from variations in eyeshadow area, can serve as valuable quantitative data for imagemaking purposes, and can be applied to various fields in the beauty industry to expand their usability.
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