20대 여대생의 피부 톤과 헤어컬러에 따른 얼굴이미지 변화 인식 조사
Investigation of the Perception of Facial Image Changes according to Skin Tone and Hair Color among Female College Students in Their 20s
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목적: 본 연구는 20대 여대생을 대상으로 피부 톤과 헤어컬러 변화에 따라서 얼굴이미지가 다르게 인식되어 변화를 줄 수 있는지알아보고 피부 톤에 적합한 헤어컬러 선택에 객관적인 자료를 제공하고자 한다. 방법: 20대 여대생을 대상으로 일반적 특성과 피부톤 및 헤어컬러를 변화시킨 자극물에 대한 이미지 평가를 조사하기 위해 설문조사를 진행하였다. SPSS 25.0 통계프로그램을 활용하여 수집된 데이터를 분석하였으며, 빈도분석, 교차분석을 실시하였다. 결과: 피부 톤별 헤어컬러에 따른 얼굴이미지 변화 확인 결과, 피부 톤이 밝을수록 헤어컬러에 따라 다양한 얼굴이미지가 형성되는 것으로 나타났으나, 피부 톤이 어두워질수록 헤어컬러 변화보다는 피부 톤 자체에 집중되는 것으로 나타났다. 헤어컬러별 피부 톤에 따른 얼굴이미지 변화 확인 결과, 자주구리빛 어두운 황갈색 헤어컬러는 피부 톤에 따라 다양한 얼굴이미지를 형성하는 반면, 다른 헤어컬러는 피부 톤에 관계없이 비슷한 패턴의 이미지를 형성하는 것으로 나타났다. 결론: 연구를 통해 피부 톤에 적합한 헤어컬러 선택에 객관적인 자료를 제공할 수 있도록 피부 톤과헤어컬러에 따른 얼굴이미지 변화 인식을 분석하였다
Abstract
Purpose: This study aims to investigate whether facial images can be perceived differently by changing skin tone and hair color among female college students in their 20s, and to provide objective data for selecting hair color suitable for skin tone.Methods: Surveys were conducted for female college students in their 20s to evaluate images regarding general characteristics and stimuli that altered skin tone and hair color. SPSS 25.0 statistical program was used to analyze the collected data, and frequency analysis and cross-tabulation analysis were performed.Results: Following the analysis of the change of facial images according to hair color by skin tone, it was found that the lighter the skin tone, various facial images were formed according to the brightness of the skin tone. However, the darker the skin tone, the more it is focused on the skin tone itself rather than the change in hair color. Regarding the change in facial images based on skin tone based on hair color, it was observed that dark matogany hair color formed various facial images depending on the skin tone, while other hair colors formed similar patterns of images regardless of skin tone.Conclusion: The study analyzed the perception of facial image changes according to skin tone and hair color to provide objective data for selecting the right hair color for skin tone.
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