퍼스널 헤어컬러 변화를 적용한 남·녀의 인상형성 평가에 관한 연구
A Study on the Evaluation of the Impression Formation of Men and Women Applying for a Personal Hair Color Change
0
조회
0
다운로드
7
인용
0
참고문헌
키워드
초록
This study would provide useful information with detailed data which is helping to form personal image in thepositive way. The evaluation of personal impression showed more positive in the best hair color applicationrather than the worst. The method of collecting data was questionnaire with photo stimuli and semanticdifferential scale. Using convenience sampling, we sampled male and female university students inChungcheongnam-do and Chungcheongbuk-do from 14th September to 10th October 2013. Experimentalstimuli were photos which contained 8 versions of hair color changes with criteria of best-worst match andfour seasons. Each seasonal hair type was shown by 80 students and total 320 responses were collected. Excluding incomplete or improper answered questionnaires, 306 cases were used for the final data analysis. The results of study were as follows. The statistical analysis showed significant differences of recognitionin the personal impression formation between the worst and the best hair color match. All gender highlyevaluated the factors of ‘feminine’, ‘individuality’ and ‘polished beauty’ and ‘strong’, applying the best haircolor match. However there were significant differences in each gender in a case of appling the worst haircolor. For male, they showed no significant difference in the factor of ‘activity’. However male studentsexpressed negative impression in the factor of ‘complexity’. This negative effect of complexity was causedfrom the weakening of ‘intelligent’, ‘calm’, distinctive’ and ‘strong’ image elements. For female, statisticallysignificant differences were shown in the factor of ‘feminine’, ‘individuality’, ‘polished beauty’ and ‘activity’except ‘complexity’.
Abstract
This study would provide useful information with detailed data which is helping to form personal image in thepositive way. The evaluation of personal impression showed more positive in the best hair color applicationrather than the worst. The method of collecting data was questionnaire with photo stimuli and semanticdifferential scale. Using convenience sampling, we sampled male and female university students inChungcheongnam-do and Chungcheongbuk-do from 14th September to 10th October 2013. Experimentalstimuli were photos which contained 8 versions of hair color changes with criteria of best-worst match andfour seasons. Each seasonal hair type was shown by 80 students and total 320 responses were collected. Excluding incomplete or improper answered questionnaires, 306 cases were used for the final data analysis. The results of study were as follows. The statistical analysis showed significant differences of recognitionin the personal impression formation between the worst and the best hair color match. All gender highlyevaluated the factors of ‘feminine’, ‘individuality’ and ‘polished beauty’ and ‘strong’, applying the best haircolor match. However there were significant differences in each gender in a case of appling the worst haircolor. For male, they showed no significant difference in the factor of ‘activity’. However male studentsexpressed negative impression in the factor of ‘complexity’. This negative effect of complexity was causedfrom the weakening of ‘intelligent’, ‘calm’, distinctive’ and ‘strong’ image elements. For female, statisticallysignificant differences were shown in the factor of ‘feminine’, ‘individuality’, ‘polished beauty’ and ‘activity’except ‘complexity’.
참고문헌 (30)
- An HM, "The Effect of Female’s Make-up and Nail Design on the likeness", Kor. J. Make-up Design, 2, pp.1~12 (2006)
- 최나영, "퍼스널 컬러 유형별 패션인식 차이에 관한 연구", 한국디자인문화학회지, 18(1), pp.460~473 (2012), 한국디자인문화학회
- Davis JS, "Components of facial attractiveness", Perceptual and Motor Skills, 42, pp.918~ (1976)
- Dion K, "What is beautiful is good", Journal of Personality and Social Psychology, 24, pp.285~295 (1972)
- Go AR., "Effect of personal color on the trend perception and self image-focus on the purchase apparel and make-up cosmetic", 석사, pp.2010
- Hassin R, "Facing faces: studies on the cognitive aspects of physiognomy", J. Pers. Soc. Psychol, 78, pp.837~852 (2000)
- 홍수남, "퍼스널 컬러 인식도에 따른 메이크업 행동 차이", 한국인체미용예술학회지, 13(3), pp.133~147 (2012), 한국인체미용예술학회
- 홍수남, "20~30대 미혼여성의 퍼스널 컬러 인지도에 따른 외모관리행동 차이", 대한피부미용학회지, 11(5), pp.909~916 (2013), 대한피부미용학회
- Im JY., "Image Evaluation and Image Management Strategy Accompanied with Women’s Hair Color", 석사, pp.2011
- Jackson, "Carole. Color me Beautiful", pp.38~ (1980), Acro polis Book
- 정수진, "아이섀도 색상과 립스틱 색상 및 톤 조합이 인상형성에 미치는 영향", Family and Environment Research, 44(5), pp.68~78 (2006), 대한가정학회
- 강대영, "남성의 수염디자인이 인상 형성에 미치는 영향", 한국디자인문화학회지, 18(2), pp.199~213 (2012), 한국디자인문화학회[DOI]
- 강평미, "선호하는 이미지에 따른 프론트 헤어 구성요소의 차이", 대한피부미용학회지, 10(2), pp.313~318 (2012), 대한피부미용학회[DOI]
- Kaiser S B., "E Social Psychology of Clothing Symbolic Appearances in Context", pp.54~ (1990), Macmillan ublishing
- 김다희, "탈모가 인상형성 및 대인불안에 미치는 영향", 대한피부미용학회지, 8(4), pp.11~19 (2010), 대한피부미용학회
- 고지형, "퍼스널컬러를 이용한 효과적인 웨딩메이크업 연구", 한국인체미용예술학회지, 13(1), pp.183~201 (2012), 한국인체미용예술학회
- Ko YM., "Study on Hair Style Image Changing with Color Tone & Combination", 석사, pp.2005
- 이은영, "여대생의 퍼스널 컬러 시스템 유형에 따른 얼굴색 분석", 복식문화연구, 20(2), pp.144~158 (2012), 복식문화학회[DOI]
- 이미선, "헤어컬러디자인에 퍼스널 컬러가 미치는 영향", 대한피부미용학회지, 9(1), pp.1~14 (2011), 대한피부미용학회
- 문완묵, "현대인이 인식하는 전통색 범위에 대한 연구", 한국색채학회논문집, 27(3), pp.61~69 (2013), 한국색채학회
- 나혜윤, "개인 색채 진단에 따른 이미지 연출- 메이크업과 모발색 변화를 중심으로 -", 한국색채학회논문집, 19(1), pp.27~35 (2005), 한국색채학회
- Park JM., "A study on satisfaction during the hair color procedure by personal color diagnosis", 석사, pp.2012
- 류지원, "남성착용자의 의복 격식차림, 메이크업, 헤어스타일이 인상형성과 호감도에 미치는 상호작용효과", 한국미용학회지, 13(3), pp.1330~1344 (2007), 한국미용학회
- Shin HS., "The Distribution of Personal Color Types and Color-Diagnosis Variable Factor- the color of makeup, hair and dress", 석사, pp.2002
- Song WY, "(A) study of impression formation according to men’s accessories wearing and hairstyle", Kor. J. Clothing and Textiles, pp.287~287 (2009)
- Yun IJ., "Image Evaluation and Image Management Strategy Accompanied with Women’s Hair Color", 석사, pp.2010
- Yun JS., "A study of grotesque hair-style in modern hair", Kor. J. Beauty, 2, pp.203~217 (2001)
- 유숙희, "남성 정치인의 외모특성이 이미지형성에 미치는 영향 －메이크업과 헤어스타일을 중심으로－", 한국미용학회지, 14(4), pp.1460~1472 (2008), 한국미용학회
- You SJ., "(A)study on nail colors depending on personal color system", Master, pp.2006
- 우수진, "퍼스널 컬러 인식에 따른 색조 화장품 구입 및 사용행동", 복식문화연구, 19(5), pp.889~902 (2011), 복식문화학회