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Theme park experience: An analysis of experiential value, trust, happy, satisfaction, and loyalty

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초록

This paper proposes the relationships between experiential value, trust, happy, satisfaction and loyalty within the context of theme park context. Analysis of data from 391 theme park visitors indicates that experiential value has a significant effect on both trust and perceived happiness. In addition, trust and perceived happiness exert a positive influence on satisfaction, and they also positively affect loyalty.

Abstract

This paper proposes the relationships between experiential value, trust, happy, satisfaction and loyalty within the context of theme park context. Analysis of data from 391 theme park visitors indicates that experiential value has a significant effect on both trust and perceived happiness. In addition, trust and perceived happiness exert a positive influence on satisfaction, and they also positively affect loyalty.

참고문헌 (55)

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