중국 연변 조선족들의 라이프스타일에 관한 실증적 연구

Abstract

This study examined the life style of Korean-Chinese College in YanBian region of China.The major purposes of this dissertation are as follows:1. to analyze the life styles of Korean-chinese and group them according to different life styles;2. to investigate demographic characteristics among the groups of different life styles of Korean-Chinese.The sample consisted of 296 undergraduate students of the Yanbian University in China. The questionnaires were used to collect the data and the data were analyzed by Factor Analysis, Cluster Analysis, test, and Anova analysis.The major results were as follows :1. Results of factor analysis showed that life styles of the respondents could be classified into 5 factors: the ostentatious sense factor, positive activity factor, circumspective economy factor, self-repletion factor and information conformity factor.2. The respondents were divided into five groups according to the life styles; active consumer group, ostentatious simple consumer group, planned consumer group, self-orientation consumer group and ostentatious planned consumer group.3. Gender, major, income and allowance were not significantly different among the groups. But, there were more one-child respondents in the ostentatious planned group, while planned consumer group had more respondents who were not one-child in their families.