현대패션에 나타난 키털트 이미지 연구

Abstract

The purpose of this study was to examine the appearance of kidults from psychological, social and economic viewpoints. Kidults referred to people who were wildly excited about culture and products that were regarded as those of children. Cheil Communications had an in-depth interview with 200 male and female adults who were at the age of 20 to 44 and seemed to be like a kidult. As a result, they were grouped into three distinctive types of kidults who were respectively based on cutiesm, fantasm and memorism. According to the three types of kidults, three different images, including cutie, fantasy and memory images, were selected in this study to look into kidult look in modern fashion. The effort by this study to analyze the kidult image of modern fashion was expected to make it possible to get an accurate grasp of fast-changing trend among consumers, to predict what kidult culture will be like, and ultimately to provide informative information on fashion design and fashion marketing, as the kidult culture has been emerging as a new culture that will boost fashion industry.