크라우드 펀딩에 나타난 리워드 한복의 현황과 특성 연구
A Study on the Current Status and Characteristics of Reward Hanbok in Crowdfunding
0
조회
0
다운로드
4
인용
0
참고문헌
키워드
초록
Hanbok, a traditional Korean clothing, became a hip culture for young people in the late 2010s. As hanbok brands for young people appeared and distribution channels changed for them, hanbok appeared on the crowdfunding platform. This study summarized characteristics of hanbok provided as rewards by funding projects in Wadiz, the largest crowdfunding platform in Korea. Results of this study are as follows. First, since the first successful crowdfunding in 2015, it has shown rapidly growth. Second, as a result of examining the name of reward hanbok, 167 reward hanbok appeared. They could be divided into three periods: women’s hanbok, unisex hanbok and trendy hanbok period. Third, looking at characteristics of reward hanbok from each period, feminine Chollic onepiece during the women's Hanbok period adopted the feminine interpretation of the original men's Hanbok. Characteristics of reward hanbok during the Unisex Hanbok period are in the direction of the closure. By adopting the direction of the closure of hanbok that both men and women can use, unisex hanbok is appeared. Finally, reward hanbok during the trendy hanbok period reflected trends such as genderless and hip. Hanbok reflected various trends from home culture to COVID-19 that occurred around the world at that time.
Abstract
Hanbok, a traditional Korean clothing, became a hip culture for young people in the late 2010s. As hanbok brands for young people appeared and distribution channels changed for them, hanbok appeared on the crowdfunding platform. This study summarized characteristics of hanbok provided as rewards by funding projects in Wadiz, the largest crowdfunding platform in Korea. Results of this study are as follows. First, since the first successful crowdfunding in 2015, it has shown rapidly growth. Second, as a result of examining the name of reward hanbok, 167 reward hanbok appeared. They could be divided into three periods: women’s hanbok, unisex hanbok and trendy hanbok period. Third, looking at characteristics of reward hanbok from each period, feminine Chollic onepiece during the women's Hanbok period adopted the feminine interpretation of the original men's Hanbok. Characteristics of reward hanbok during the Unisex Hanbok period are in the direction of the closure. By adopting the direction of the closure of hanbok that both men and women can use, unisex hanbok is appeared. Finally, reward hanbok during the trendy hanbok period reflected trends such as genderless and hip. Hanbok reflected various trends from home culture to COVID-19 that occurred around the world at that time.
참고문헌 (40)
- An, M., "Background and future of casual Korean clothes", Journal of the Korean Society of Costume, 39, pp.91~98 (1998)[DOI]
- 배리듬, "한복 브랜드의 현황과 미적특성", 패션 비즈니스, 20(1), pp.127~141 (2016), 한국패션비즈니스학회[DOI]
- 백민경, "중․고등학생의 한복에 대한 태도 연구: 한복 이미지, 전통한복 선택 유형, 한복을 접하는 경로를 중심으로", 한국생활과학회지, 29(3), pp.397~406 (2020), 한국생활과학회[DOI]
- "Chollic Onepiece by Kimyoungjin" (2015)[URL]
- "Chollic Onepiece from Wadiz" (2017)[URL]
- "Daham’s concept" (2020)[URL]
- "Genderless Sangwhalhanbok" (2021)[URL]
- "GoGori hanbok by LEESLE" (2021)[URL]
- Hanbok Advancement Center, (2015), Author
- 한재휘, "한국 전통복식 문화에 기반한 크라우드 펀딩 사례 연구", 한국복식, (46), pp.81~106 (2021), 석주선기념박물관
- "Hanbok homewear" (2021)[URL]
- "‘Hanbok is hip’ by The Goeun" (2020)[URL]
- "Hip(힙하다)"[URL]
- "Hip-hanbok by CCOMAQUE" (2020)[URL]
- "A hyper-personalized society! 10 keywords of fashion business trends that will penetrate 2022" (2022)[URL]
- Hwang, C., "A study on modern people’s consciousness and wearing practice of korean costumes", Journal of the Korean Society of Costume, 1, pp.119~129 (1977)[DOI]
- "Feel the Rhythm of korea" (2020)[URL]
- 정혜란, "2010년 이후 한복의 새 패러다임 사례", 한복문화, 21(4), pp.97~108 (2018), 한복문화학회[DOI]
- "Jungkook, “Entering korea in daily hanbok”" (2019)[URL]
- 김미진, "근대이후 여성 생활한복의 특징 및 변천", 한국의상디자인학회지, 7(2), pp.261~282 (2005), 한국의상디자인학회
- "BTS JungKook, selfie before leaving the country! modernized hanbok is issued" (2019)[URL]
- "20s, they wake up to the system of crowdfunding finally" (2019)[URL]
- Lee, I., "A study on the practical korea costume for men", Journal of the Korean Society of Costume, 21, pp.177~192 (1993)
- 이정호, "보상형 크라우드 펀딩 의류 패션 제품의 성공 요인", 한국패션디자인학회지, 20(1), pp.141~160 (2020), 한국패션디자인학회[DOI]
- 이경미, "크라우드 펀딩 플랫폼 기반 패션분야 창작지원 활성화 방향 -한국과 일본의 성공 사례분석을 중심으로-", 한국디자인포럼, (44), pp.49~64 (2014), 한국디자인트렌드학회[DOI]
- "BTS Jungkook in hanbok while he go out to japan and come back" (2019)[URL]
- "300 million views of “The fallen” is a big hit. A bitter secret to success" (2021)[URL]
- "Hanbok renaissance becomes daily life and culture" (2016)[URL]
- "Mokpangit of LEESLE" (2020)[URL]
- "Mokpangit of PBTMwhoopie" (2021)[URL]
- "NaO by LEESLE" (2019)[URL]
- "2030 New hanbok is coming up" (2016)[URL]
- 박선민, "크라우드 펀딩 플랫폼 기반 패션제품의 브랜드 가치요인 및 수요연구", 브랜드디자인학연구, 12(1), pp.157~168 (2014), 사단법인 한국브랜드디자인학회[DOI]
- "Sheen:Seoul" (2018)[URL]
- "‘Sheen-Park’ project in 2016" (2016)[URL]
- "The first ‘hanbok’ funding" (2015)[URL]
- "Wadiz reward funding trend report" (2019)[URL]
- Wooh, N., "The story of hanbok drawn by Black-yoseok" (2019), Hansmedia
- "Men’s “New hanbok”captivate from idols to women" (2019)[URL]
- 윤양노, "차세대 한복 소통에 관한 연구", 한복문화, 15(1), pp.85~95 (2012), 한복문화학회[DOI]