한브랜드에 적합한 한복디자인 컨셉에 관한 연구

Abstract

The process of modernized make simplicity lifestyle for western style and aspect of ethnic, local character are pushed out outside because pre-modern.Han brand project promotive of ethenic 21th century national culture revival of traditional culture these time.Han brand Hanbok designed by essential element traditional costume. The design made by factors, modernized, make living, industrialization, globalization. The aspect of Hanbok design (1) the shape of Hanbok, making methothis,(2)textile, detail (3) the fragrance of Korean. The contains of modernizing are reflect modernism esthetic, value, authority of designer. Han brand Hanbok has a good prospect prefaired life style Hanbok, design Han bok. Globalization of Hanbok made by Korean culture industry power.Han brand Hanbok are growth up representation of 'Han' brand.