재패니즈 룩(Japanese look)에 관한 연구 -2000년 이후 컬렉션을 중심으로-

Abstract

A digital generation is a major consumer group for a trend of old fashion in 21th century. Their spending habit is different from those of 20th century. The purpose of this study is an analysis on the attribute of Japanese look in 2000s of fashion collections. The result of this study will be applied to fashion design for the sensitive digital generation. Here is the result of study below: First, a sharp increase in a demolition of humanism, destroy of the nature and rise of social problems, people missed a pure aspect of the past. They started to view the fashion of 1980s differently. By developing communication network like Internet, not only can people share the information but also grow the standardization rapidly all over the world. As an effort to deviate from the uniformity, people shifted their attention to the ethnic fashion. Given this situation, there were a great interest with Japanese look. Second, Japanese look which was based on the feature of traditional costume and ideology of Zen showed maximalism fashion reflecting the character of ethnic clothes which was wearing bigger clothing to redeem the small body of Japanese. On the other hand, Japanese look was expressed via the moderated minimalism which delivered the spirit of Japanese Buddhism. Third, after Japanese look emerged around 2000, it has succeeded maximalism fashion through big patterns, overlapping the same shape, pleated clothes with kimikari, an exaggeration of the body using padding and layered clothes. Maximalism fashion generated the cotton-shape clothes which had space between the body and clothes. Moreover, when it comes to minimalism fashion, Japanese look expressed it through mixing different factors after removing colors and distinguishing necessary factors of clothes or minimizing the shape of traditional clothing. Minimalism fashion allowed the attire to have more activity. It had clothes designed for new type of items by way of distinguishing and compromising the needed points of attire.