쿨 재팬(Cool Japan) 전략 고찰을 통한 한국 전통복식 글로벌화에 관한 탐색적 연구

Abstract

Hanbok, traditional Korean clothes, has changed from daily wear to ceremonial clothes just in 100 years since the 19th century. Hanbok, worn only on special occasions such as holidays and weddings, has been reduced to disposable clothing worn through rental rather than purchase, and the Hanbok industry is in a crisis. On the other hand, the traditional Japanese clothing, the Kimono, links the past and the present. The motivation of this study was started by noting a new boom in Kimono. As the world pays attention to Korean style and Hallyu(Korean Wave), it is meaningful to study traditional Korean clothes. Therefore, this study explored the future direction of the Hanbok by examining the globalization strategy of traditional Japanese clothes and the Cool Japan strategy as Japan’s cultural policy. The result is the following; First, it is necessary to take a dual approach of establishing an identity for Korean fashion, which is rising due to the overseas Korean wave, and a correct recognition strategy for the next generation in Korea. Second, it is challenging to succeed abroad simply because of the pride in being fashionable in Korea. Like Japan’s Cool Japan strategy, it is thought that a systematic approach is needed to globalize Korean traditional clothing in the context of the spread of Korean traditional culture at the national level. To this end, it is urgent to develop a design code that can represent Korea's identity. Finally, the government should survey on the preference and perception of overseas consumers about Hanbok and provide information to related companies and local administrative agencies. It is judged that the government-level preference and perception survey data for Hanbok can be used as primary data for private companies to advance overseas.