기획 상품으로서의 소설: 헨리 콜번의 실버포크 소설 마케팅
Fiction as a Planned Product: Henry Colburn’s Marketing of the Silver Fork Novels
0
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
This paper examines how Henry Colburn, through his marketing and advertising, contributed greatly to the rise of the Silver Fork novels. Silver Fork fiction emerged as a mixture of sociopolitical criticism and itemized accounts of aristocratic life. Colburn found that such detailed information about the aristocracy in Silver Fork texts was extremely appealing to middle class readers. Minimizing or erasing the messages about sociopolitical reform in the texts, he transfigured Silver Fork fiction into a manual for the emulation of the aristocracy by the middle class. This paper aims to open a new perspective on Colburn. He has been regarded as a disturber of the literary ecosystem by devaluing literary works and turning them into commodities. This paper argues that Colburn could be repositioned as a forerunner of the cultural industry who transformed novels into planned products.
Abstract
This paper examines how Henry Colburn, through his marketing and advertising, contributed greatly to the rise of the Silver Fork novels. Silver Fork fiction emerged as a mixture of sociopolitical criticism and itemized accounts of aristocratic life. Colburn found that such detailed information about the aristocracy in Silver Fork texts was extremely appealing to middle class readers. Minimizing or erasing the messages about sociopolitical reform in the texts, he transfigured Silver Fork fiction into a manual for the emulation of the aristocracy by the middle class. This paper aims to open a new perspective on Colburn. He has been regarded as a disturber of the literary ecosystem by devaluing literary works and turning them into commodities. This paper argues that Colburn could be repositioned as a forerunner of the cultural industry who transformed novels into planned products.
참고문헌 (37)
- Adburgham, Alison, "Silver Fork Society: Fashionable Life and Literature from 1814 to 1840" (1983), Constable
- Braun, Thom, "Disraeli the Novelist" (1981), Allen
- Bulwer-Lytton, Edward, "England and the English. 2 vols" (1833), Bentley
- Bulwer-Lytton, "Pelham; or the Adventures of a Gentleman" (1972), U of Nebraska P
- Butler, E. M., "A Regency Visitor" (1958), Dutton
- Casey, Ellen, "Silver Forks and the Commodity Text: Lady Morgan and the Athenaeum", Women’s Writing, 16, pp.253~262 (2009)
- Collins, A, "The Profession of Letters" (1929), Dutton
- Disraeli, Benjamin, "Vivian Grey" (1892), Longmans
- Disraeli, Benjamin, "The Young Duke" (1881), Longmans
- During, Simon, "The Cambridge History of English Romantic Literature", pp.335~354 (2009), Cambridge UP
- Elfenbein, Andrew, "Byromania: Portraits of the Artist in Nineteenth- and Twentieth-Century Culture", pp.77~92 (1999), St. Martin’s
- Erickson, Lee, "The Economy of Literary Form" (1996), Johns Hopkins UP
- Escott, Thomas H. S, "First Baron Lytton of Knebworth: A Social, Personal, and Political Monograph" (1910), Routledge
- Feltes, N. N, "Modes of Production in Victorian Novels" (1989), U of Chicago P
- Gettman, Royal, "A Victorian Publisher : A Study of the Bentley Papers" (1960), Cambridge UP
- Hazlitt, William, "The Dandy School", Examiner, 18, pp.721~723 (1827)
- Hook, Theodore, "Danvers. Sayings and Doings, or Sketches from Life. First Series. 3 vols" (1824), Colburn
- Hook, Theodore, "Sayings and Doings, or Sketches from Life", Blackwood’s Magazine, 15, pp.334~342 (1824)
- Hughes, Winifred, "Silver Fork Writers and Readers: Social Contexts of a Best Seller", Novel, 25, pp.328~347 (1992)
- Kendra, April, "Silver Forks and Double Standards: Gore, Thackeray and the Problem of Parody", Women’s Writing, 16, pp.191~217 (2009)
- Lytton, Robert, "The Life, Letters, and Literary Remains of Edward Bulwer, Lord Lytton, by His Son. 2 vols" (1883), Tench
- Maxwell, R, "Cambridge Companion to Fiction in the Romantic Period", pp.7~22 (2008), Cambridge UP
- Newlyn, Lucy, "Reading, Writing, and Romanticism: The Anxiety of Reception" (2000), Oxford UP
- O’Cinneide, Muireann, "Aristocratic Women and the Literary Nation, 1832-1867" (2008), Palgrave
- Rosa, Matthew Whiting, "The Silver-Fork School: Novels of Fashion Preceding Vanity Fair" (1936), Columbia UP
- Sadleir, Michael, "Bulwer: A Panorama: Edward and Rosina, 1803-1836" (1931), Little, Brown
- Strachan, John, "Advertising and Satirical Culture in the Romantic Period" (2007), Cambridge UP
- Sutherland, John, "Henry Colburn: Publisher", Publishing History, 19, pp.59~84 (1986)
- Wagner, Tamara, "Silver Fork Legacies", Women’s Writing, 16, pp.301~322 (2009)
- Ward, Robert Plumer, "Tremaine; or A Man of Refinement. 3 vols" (1825), Colburn
- Ward, Robert Plumer, "Tremaine; or the Man of Refinement", Blackwood’s Magazine, 17, pp.518~532 (1825)
- Ward, Robert Plumer, "Tremaine; or the Man of Refinement", Gentleman’s Magazine, 95, pp.56~57 (1825)
- Ward, Robert Plumer, "Tremaine; or the Man of Refinement", London Magazine, 527~538 (1825)
- Ward, Robert Plumer, "Tremaine; or the Man of Refinement", Quarterly Review, 33, pp.474~490 (1826)
- Ward, Robert Plumer, "Tremaine; or the Man of Refinement", U.S. Literary Gazette, 3, pp.121~129 (1825)
- Ward, Robert Plumer, "Tremaine; or the Man of Refinement", Westminster Review, 4, pp.293~310 (1825)
- Wilson, Cheryl, "Almack’s and the Silver Fork Novel", Women’s Writing, 16, pp.237~252 (2009)