日韓ホテル名の等級別特徴比較

Abstract

This study analyzes word count, type, phrase, (language, building, and place names) and etc. of hotel names located in the capital of Japan and Korea (total of 465) and are further classified wholly and by hotel grades. The results are as follows: The average word count of hotel names for both countries sum up to three and is proportional to the hotel grade. Regarding word types, foreign words take up majority of names for both countries followed in the order of coined words, native languages, hybrid words, and miscellaneous words. Regarding hotel grades, “low” grade hotel names in Japan include a lot of native and hybrid words while coined words make up the most of hotel names in Korea. It is also assumed that the meaning of low grade hotel names in Japan is fairly easier to understand compared to Korea. Additionally, the number of coined word counts up equally for both countries, but the forms notably differ as Japan uses “diminished coined word form” and Korea uses “one-word coined word form.” Lastly, referring to word phrases, the meaning of low grade hotel names in Japan are clearly stated in the suffix of the native language; middle grade hotel names are usually coined words that emphasize impression than the actual meaning; and high grade hotel names tend to include English in the prefix or infix to indicate that it is a foreign affiliated hotel. On the other hand, regarding hotel names in Korea, low grade hotel names tend to use the ending word to accentuate the functional side rather than the meaning of the name; middle and high grade hotel names include many two-worded English where either the first or the last word adds classiness to the name. High class hotels in both countries do not indicate accommodation type in the name. It only applies to Japanese low grade hotels and Korean middle grade hotels in front of two-worded names. Furthermore, accommodations with high customer frequency levels in Japan uses the words “hostel/ya(屋),” “inn,” and “hotel,” while Korea uses “guesthouse,” “tourist hotel/residence,” and “hotel.” Place names are usually not mentioned in both countries’ low grade hotel names, but high class hotels usually specify location (Tokyo and Seoul) in the end of the hotel names.