일본 돗토리현(鳥取縣)의 지역관광에 관한 연구 - 돗토리, 구라요시, 요나고, 사카이미나토시를 중심으로 -

Abstract

The purpose of this study is to examine characteristics of geographical tourism resources in Tottori prefecture, Japan. Especially, this study aims to discover geographical landscapes, urban tourism changes and major regional marketing strategies for successful tourism development based on the literature review and field survey. Tottori prefecture is located in the Chūgoku region and is the least populous prefecture in Japan. Four cities are located in Tottori prefecture: Tottori, Kurayoshi, Yonago and Sakaiminato city. Tottori city is the capital of this prefecture and is home to the Tottori Sand Dunes, Japan’s only large dune system. Kurayoshi city is located in the central part, and Yonago and Sakaiminato city are located in the west of Tottori prefecture. Local governments in tottori are trying to strengthen their local competitiveness through regional tourism focused marketing strategies. The strategies are as follows; First, the Improvements of accessibility degree and demands for foreign travelers visiting Tottori prefecture could be increased by using of tranport facilities such as Kitaro airport(e.g. Asiana Airline servicing between Incheon and Yonago) and Sakaiminato seaport(e.g. DBS Cruises Ferry between Donghae and Sakaiminato). Second, the establishments of indoor museum and electric illumination winter event in the Tottori Sand Dunes could be strengthen physical geographical Images of Tottori region. Third, New attractiveness of Tottori prefecture could be created by local place-making through utilizing animation contents such as and ‘Ge Ge Ge no Kitaro’ and ‘Detective Conan’. Fourth, owing to tourists?visiting areas-making use of the filming locations of Korean TV drama, the interests of tourists could be promoted by city marketing plans.