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의사결정 상황에서 행동과 비행동에 따라 경험하는 후회

Experienced regret caused by action and inaction in decision making

양윤|박지숙
한국소비자·광고심리학회 (Korean Society For Consumer And Advertising Psychology)|2007.04|한국심리학회지: 소비자·광고 (The Korean Journal of Consumer and Advertising Psychology)|제8권 제1호|pp. 1-33|DOI 10.21074/kjlcap.2007.8.1.1

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참고문헌

키워드

책임responsibility행동action후회통제소재locus of controlregret비행동task importanceinaction과제중요도
주제분류심리과학

초록

본 연구에서는 후회에 관한 세 가지 실험을 하였다. 실험 1의 결과 첫째, 책임이 없는 조건에서 비행동으로 인한 후회가 행동으로 인한 후회보다 훨씬 더 작았다. 둘째, 책임이 있는 조건에서는 과제중요도에 따른 후회 차이가 없었지만, 책임이 없는 경우는 과제중요도 고 조건에서 저 조건보다 더 큰 후회를 느꼈다. 셋째, 행동을 했을 때가 하지 않았을 때보다 후회가 더 컸고, 책임이 있는 경우가 없는 경우보다 후회가 더 컸으며, 과제가 중요하지 않을 때보다 중요할 때 더 큰 후회를 느꼈다. 실험 2에서는 행동/비행동에서의 후회가 개인의 통제소재(내부/외부)에 따라 차이가 있는지를 알아보았다. 그 결과 행동/비행동에 대한 주효과만 유의하였다. 그러나 실험 1과 실험 2의 결과가 반대로 나타나 실험 3을 진행하였다. 실험 3의 결과, 실험 1의 결과와 동일하게 행동을 했을 때가 비행동 때보다 후회가 더 컸다. 이런 현상은 단순히 행동과 비행동에 따라서 후회가 달라지는 것이 아니라, 의사결정 상황에서 더 정상적으로 인식되는 선택에 따라서 후회가 달라질 수 있음을 보여준다.

Abstract

Regret is one of the feelings felt when a decision maker recognizes or imagines that current situation would have been better if one had acted differently. Three experiments in this paper wereconducted to speculate some of the factors influencing regret. Experiment 1 examined how regret changed under various conditions. Analysis shows participants felt less regret by inactionthan by action when there was no responsibility. They also felt more regret in higher task importance only when there was no responsibility. Experiment 2 examined whether regret caused by action or inaction showed any individual attribution disposition. There was no dispositional difference. However, as the result of experiment 1 and 2 was contradictory, we proceeded experiment 3 and concluded that inaction causes more regret than the action when the situation is normal to act while action causes more regret than inaction when the situation is normal to inact.

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