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Innovation in Telecom Services -Framework and Analysis Based on the Case of International Pre-paid Calling Cards in Japan

Kumiko Miyazaki|Edmar Wiggers
기술경영경제학회 (The Korean Society For Technology Management & Economics)|2005.10|기술혁신연구 (JOURNAL OF TECHNOLOGY INNOVATION)|제13권 제2호|pp. 45-70

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참고문헌

주제분류기술정책

초록

Abstract

Much work on innovation has focused on the manufacturing sector. In this paper, we propose a framework for analyzing innovation in services centred on capability and technology integration. We illustrate the theoretical points made by conducting a case study on an international telephone communications provider Brastel, which introduced significant innovations in international calling services, in the form of rechargeable pre-paid calling card, through effective application of standard IT. Brastel is situated against its main competitors, considering two dimensions of price and service breadth and convenience. A novel technique for measuring competitiveness based on price and service index is introduced. The following competitors were selected: NTT, KDDI, Japan Telecom, Fusion Communications, J-Call / World Link, G-Call, ASP Check, Primus, QuickPhone, and MCI. To create the service index, factors such as ease of use, convenience, number of languages in which the services are available, and additional features were taken into account. The company itself and the rechargeable card innovation were analyzed through in-depth interviews and data collection. It was shown that a competitive advantage was maintained through internal and external integration capabilities.

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관련 논문AI추천

Changing Telecommunications Policies and Infrastructures in the Republic of Korea김은주에스케이텔레콤 (주) · Telecommunications Review1992 · 제2권 제8호Strategic Imperatives For Korea's Telecommunications IndustryMichael E.Porter에스케이텔레콤 (주) · Telecommunications Review1991 · 제1권 제1호Hardware Institutions for Software Technologies:The Japanese Model of Industrial Development in the Personal Computer IndustrySangbaeKim국제학연구소 · Journal of International and Area Studies2002 · 제9권 제1호정보통신산업에서 제품혁신 유형과 제품혁신 영향요인과의 관계에 관한 연구송상호한국상품학회 · 상품학연구2005 · 제23권 제2호Organizational Behavior of Established Firms to a Disruptive Innovation: The Case of NEC’s Behavior in the Japanese Laptop Computer IndustryJong-Hyun Wi기술경영경제학회 · 기술혁신연구2006 · 제14권 제2호Modes of Combinative Innovation: Case of Samsung Electronics홍유수아시아기술혁신학회 · Asian Journal of Innovation and Policy2012 · 제1권 제2호

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