소셜네트워크분석을 이용한 자동차 기업 융합특허의 동태적 변화 분석
Dynamic Analysis of Automotive Firm's Convergence Patents using Social Network Analysis
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초록
4차 산업혁명의 시대에 기업들은 다양한 기술들이 복잡하게 융합하면서 진화하는 기술 환경을 이해하고 이로 인한 비즈니스 환경의 변화에 대응하는 것이 중요하다. 이를 위해 본 연구에서는 최근 기술개발 경쟁이 가속화되고 있는 자동차 분야의 10 대 기업을 대상으로, 이들의 최근 6년간 미국등록특허 중 2개 이상의 이종 기술 분야에동시 분류된 융합특허를 추출하여 소셜네트워크 분석을 수행하였다. 그 결과, 자동차 분야의 융합에 관계된 기술의 수가 크게 증가하고 있으며, 기술간 융합이 더욱 강하게 이루어지고 있음을 확인하였다. 또한 Volkswagen, Ford, Hyundai 등 3개 기업은 기술융합의 변화가 큰 기업으로, 특히 친환경 자동차 관련 기술에서 전략의 변화가 있는 것으로분석되었다. 본 연구는 기업들이 네트워크 분석의 결과를 더욱 의미있게 활용할 수 있는다양한 방법을 제시한 점에서 연구의 의의가 있다.
Abstract
In the era of the 4th Industrial Revolution, it is important for companies to understand the changing environment by converging various technologies and to respond to the changing business environment. In this study, we conducted a social network analysis on 10 firms in the automotive industry, which have recently been accelerating their competition for technology development, by extracting convergence patents co-classified in two or more of the US registered patents in the last 6 years. As a result, it has been confirmed that the number of technology related to the convergence of the automotive field is greatly increasing, and the convergence between the technologies is becoming stronger. In addition, Volkswagen, Ford and Hyundai showed significant changes in technology convergence. They were analyzed as having a change in strategy in eco-friendly automotive technologies. This study suggests various ways for companies to utilize the results of network analysis more meaningfully. Key
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