소비자 선호 관점에서 본 차세대 무선 이동통신 단말기의 미래
The Future of the New Model Telecommunication Terminal in the View of the Consumer's Preferences
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
Abstract
In this paper, we estimate consumers’ preferences for the key attributes of the future mobile telecommunication terminal using conjoint analysis. For statistical model, we estimate the mixed logit model which can reflect the heterogeneity of consumers’ preferences, using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumers’ preferences for the attributes of the future mobile telecommunication terminal, which justifies our using of mixed logit model. Also, the results show that most consumers prefer the medium size display and keyboard as input equipment. Additionally, far from general prediction, the results show that many consumers are indifferent to whether the future mobile telecommunication terminal is able to provide high quality internet service or not, and to operate many application programs and programs originally designed for PC. From those results, we can obtain some important implications for the R&D strategies. Additionally, the results on the heterogeneity of consumers’ preferences reveal that it is possible that the complete device convergence may not happen.
참고문헌 (20)
- "3세대 이동통신 서비스에 대한 소비자 선호 분석: IMT-2000 서비스를 중심으로", 10(3), pp.65~79 (2003)
- "이동통신 기술혁신의 경제적 효과 - 이동전화 단말기 창의 컬러화에 대한 경제적 가치산정을 중심으로" (2003)
- "국내 정보기기시장 현황 보고서" (2002), 전자부품연구원
- "광대역 무선 인터넷의 고객 수용 의향 분석 및 서비스 제공 전략" (2003)
- "2.3GHz 휴대인터넷 서비스" (2003)
- "Marketing Models of Consumer Heterogeneity", 89(1), pp.57~78 (1999)
- "Using Conjoint Analysis to Quantify Public Preferences over the Environmental Impacts of Wind Farms: An Example from Spain", 30(2), pp.107~116 (2002)
- "A Conjoint Model of Enhanced Voice Mail Services: Implications for New Service Development and Forecasting", 21(8), pp.743~760 (1997)
- "Consumer Spending Behavior and Telecommunications Service", 22(1), pp.23~46 (1998)
- "Forecasting New Product Penetration with Flexible Substitution Patterns", 89(1), pp.109~129 (1999)
- "Econometric Issues in Estimating Consumer Preferences from Stated Preference Data : A Case Study of the Value of Automobile Travel Time", 83(4), pp.699~707 (2001)
- "Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity", 89(1), pp.223~248 (1999)
- "The Valuation of Commuter Travel Time Savings for Car Drivers: Evaluating Alternative Model Specifications", 28(1), pp.101~118 (2001)
- "On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths", 12(3), pp.257~267 (2001)
- "Random Coefficient Models for Stated Preference Surveys", 40(1), pp.21~36 (2000)
- "An Exact Likelihood Analysis of the Multinomial Probit Model Journal of Econometrics", 64, pp.207~240 (1994)
- "Using Conjoint Analysis to Help Design Product Platforms", 16(1), pp.27~39 (1999)
- "Using Conjoint Analysis to Derive Estimates of Compensating Variation", 31(2), pp.145~159 (1996)
- "Discrete Choice Method with Simulation" (2003), Cambridge University Press
- "Mixed Logit with Bounded Distribution of Partworths" (2003), University of California