국립묘지 문화공원화 담론과 방안에 대한 사례연구: 국립5·18민주묘지 사례와 소비자구성주의 스토리텔링 활용을 통한 재정자립형 모델을 중심으로

Abstract

This study proposes a strategic model to transform the May 18 National Democratic Cemetery into a storytelling-based cultural park using a consumer-constructed narrative marketing framework. Unlike traditional national cemeteries centered on state-led rituals and hierarchical structures, this site invites a new paradigm—one that enables visitors to engage with history through personalized, emotionally immersive narratives. Drawing on narrative theories by Woodside, Escalas, and Hirschman, the study introduces a four-stage model—prequel, imbalance, resolution, and storytelling—for guiding spatial design, visitor experience, and content development. This model emphasizes emotional engagement, self-reflection, and participatory storytelling, positioning visitors as co-creators of memory. The study critiques current spatial plans and the 2022 government report, highlighting weaknesses in affective content, participatory elements, and shared narrative infrastructure. In response, Model A is proposed, featuring emotional scene segmentation, interactive content zones, and digital memory-sharing platforms. The paper argues that cultural parkification should move beyond aesthetic or policy-driven changes to become a resonant storytelling space where citizens can co-author and transmit narratives of democracy, sacrifice, and community. This approach reframes the cemetery as an emotional ecosystem and living memory site, offering a conceptual and practical foundation for next-generation memorial design.