의료기관 홍보에 대한 의료기관 종사자의 태도 및 인식
A Study on the Attitudes and Awareness on Medical Public Relations by Employee of Hospitals
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The aim of this study is study is to provide basic data in establishing marketing strategies for hospital by analyzing effective public relations of hospital through attitude and awareness on medical public relations by employee of hospital. The awareness on medical public relations by employee of hospitals were highest among aged 50s or above and above university graduates from the level of education, and from hospital management from types of duties and from those who have worked for more than 10 years. The methods of medical public relations positively regarded by employee of hospitals were ‘Appearing at health programs’ followed by ‘Periodicals like magazines and books’, ‘Issuing of hospital bulletins to homes of patients visiting hospitals’.
Abstract
The aim of this study is study is to provide basic data in establishing marketing strategies for hospital by analyzing effective public relations of hospital through attitude and awareness on medical public relations by employee of hospital. The awareness on medical public relations by employee of hospitals were highest among aged 50s or above and above university graduates from the level of education, and from hospital management from types of duties and from those who have worked for more than 10 years. The methods of medical public relations positively regarded by employee of hospitals were ‘Appearing at health programs’ followed by ‘Periodicals like magazines and books’, ‘Issuing of hospital bulletins to homes of patients visiting hospitals’.
참고문헌 (11)
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