A Study on Satisfaction with Makeup-kits and Makeup-kit Brand Development -Focused on Lifelong Education Centers of Colleges-
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
The purpose of this study is to develop a new makeup-kit brand for education, analyzing customer satisfaction of makeup-kits used in makeup lessons provided by lifelong education centers of colleges. The research method is as follows. In order to understand the current status of the kits used in makeup lessons offered by lifelong education centers of colleges in South Korea, the study conducted a survey from October 10 of 2014 to October 31 via fax, telephone and e-mail targeting these 98 colleges that were open makeup-courses available in October 2014. As for an analysis technique, the study used a frequency analysis. In order to develop a makeup-kit brand, the study investigated these makeup-kits as well and presented a BI draft and a makeup-kit design that the study had created for itself using Photoshop CS6 and Illustrator CS4. According to findings of the survey, the students were not satisfied with kits that had too many items, were high in price and had poor case design. In the light of that, the study conducted to develop a low to middle priced makeup-kit ranging from 110,000 KRW and 150,000 KRW with approximately 26 items. In terms of a case design, black was a dominant color which would make the case feel simple and modern. Dimensions of a small size makeup-kit container were 22cm*35cm*37cm with a sponge and rubber pad proposed as product ideas. The study also worked on a BI design.
Abstract
The purpose of this study is to develop a new makeup-kit brand for education, analyzing customer satisfaction of makeup-kits used in makeup lessons provided by lifelong education centers of colleges. The research method is as follows. In order to understand the current status of the kits used in makeup lessons offered by lifelong education centers of colleges in South Korea, the study conducted a survey from October 10 of 2014 to October 31 via fax, telephone and e-mail targeting these 98 colleges that were open makeup-courses available in October 2014. As for an analysis technique, the study used a frequency analysis. In order to develop a makeup-kit brand, the study investigated these makeup-kits as well and presented a BI draft and a makeup-kit design that the study had created for itself using Photoshop CS6 and Illustrator CS4. According to findings of the survey, the students were not satisfied with kits that had too many items, were high in price and had poor case design. In the light of that, the study conducted to develop a low to middle priced makeup-kit ranging from 110,000 KRW and 150,000 KRW with approximately 26 items. In terms of a case design, black was a dominant color which would make the case feel simple and modern. Dimensions of a small size makeup-kit container were 22cm*35cm*37cm with a sponge and rubber pad proposed as product ideas. The study also worked on a BI design.
참고문헌 (27)
- Brown, B., "Bobbi Brown Makeup Manual" (2011), Grand Central Publishing Ltd
- "University-affiliated schools of continuing education" (2013)[URL]
- Choi M., "Beauty Makeup" (2004), Yerim Publishing
- "The number of university-affiliated schools" (2013)[URL]
- Davis, G., "The Makeup Artist Handbook" (2012), Focal Press
- Hernández, G., "Classic Beauty : The History of Makeup" (2011), Schiffer Publishing Ltd
- Ririnui, J., "Makeup Is Art" (2011), Carlton publishing Ltd
- 김은실, "할리우드 여배우의 메이크업 조형특성 연구 - 1920년대부터 2000년대까지 -", 패션 비즈니스, 15(5), pp.195~219 (2011), 한국패션비즈니스학회
- 김은실, "현대패션에 응용된 근세(16C~18C)의복장식에 관한 연구", 패션 비즈니스, 13(1), pp.125~140 (2009), 한국패션비즈니스학회
- 김은실, "패션 코디네이션 側面에서의 衣服과 帽子디자인의 關係分析", 패션 비즈니스, 9(1), pp.34~56 (2005), 한국패션비즈니스학회
- Kim, E., "Basic Makeup" (2012), Kyomunsa Publishing Ltd
- Kim, E., "Beauty Color" (2013), Kyomunsa Publishing Ltd
- Kim, J., "Image Making" (2014), Changjisa Publishing Ltd
- Kim, K., "The brand strategy through analysis of art make-up education in beauty academy", 석사, pp.2013
- KHID., "The beauty industry policy research institutions-the beauty industry overseas as a way center" (2012), KHID
- KHID., "Beauty industry education Status" (2012), KHID
- KEDI., "The number of university-affiliated schools of continuing education" (2013), KEDI
- Gager, J., "Miles of M・A・C" (2014), Rizzoli publishing Ltd
- Marsh, M., "The History of Compacts and Cosmetics: From Victorian Times to the Present Day" (2014), Pen & Sword publishing Ltd
- Noh, H., "Beauty Makeup" (2006), Hunminsa publishing Ltd
- Park, S., "Basic Makeup" (2005), Hunminsa publishing Ltd
- Corson, R., "Fashions in Makeup : From Ancient to Modern Times" (2011), Peter Owen publishing Ltd
- Morris, R., "Makeup the ultimate guide" (2008), Arena Books publishing Ltd
- Jones, R., "Makeup Makeovers Beauty Bible : Expert Secrets for Stunning Transformations" (2011), Fair Winds Press
- Downing, S., "Beauty and Cosmetics 1500-1950" (2012), Shire publishing Ltd
- SK., "Sales by specific sector" (2008), SK
- Yang, J., "Makeup Design" (2013), Kwangmoonkag publishing Ltd