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친환경 혁신의 선행요인 및 기업성과에 대한 실증연구 - 조선 후방산업(기자재 제조기업) 중심으로 -

An empirical study on antecedents (precedent factors) and corporate performance of green innovation - Focused on the shipbuilding industry (Equipment manufacturers) -

김성홍|김영진
국가미래기술경영연구소 (CHUNGBUK NATIONAL UNIVERSITY NATIONAL TECHNOLOGY MANAGEMENT RESEARCH INSTITUTE)|2024.12|기술경영 (Technology Management)|제9권 제4호|pp. 1-33

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키워드

Internal Motivation친환경 혁신조선기자재 산업주문설계방식(ETO)주문생산방식(MTO)외부압력내부동기Green InnovationShipbuilding Equipment Manufacturing IndustryEngineer-to-OrderMake-to-OrderExternal Pressure

초록

날로 강화되는 국제 환경문제와 발맞추어 선박에 요구되는 환경 규제 또한 더욱 강화되고 있어 선박 기자재 제조사들에도 그 영향이 미치고 있다. 조선기자재 산업도 친환경 요구가 강화됨에 따라 친환경 혁신을 촉진하는 기업 외부 및 내부동기를 종합적으로 고려하고 친환경 혁신이 기업의 환경성과, 운영성과 및 재무성과에 미치는 영향을 세계 조선업의 정상에 있는 대한민국의 조선기자재 공급 기업의 데이터를 활용해 실증 분석하였다. 본 연구의 분석결과, 법적 규제는 친환경 제품 및 서비스 혁신에 긍정적 영향을 미치지만, 친환경 프로세스 혁신은 큰 영향을 미치지 않는 것으로 나타났다. 기업들은 법적규제를 강력한 외부압력으로 인식하고 있으며, 조선기자재 산업에서는 IMO와 EU의 환경 규제 등이 중요한 요인으로 작용하는 것으로 나타났다. 비용 절감은 친환경 혁신에 유의한 영향을 미치지 않으며, 기업들은 이를 단기 비용 절감이 아닌 장기 경쟁력 강화를 위한 방안으로 고려한다. 친환경 제품 개발과 혁신은 기업성과를 개선하는 데 긍정적 영향을 미치지만, 프로세스 혁신에 대한 영향은 낮은 것으로 나타났다. 결론적으로, 조선기자재 제조업체들은 외부압력에 효과적으로 대응하고, 장기적 경쟁력을 위해 통합적 친환경 혁신 전략을 수립해야 한다.

Abstract

In line with the increasingly stringent international environmental concerns, the environmental regulations required for ships are also becoming more stringent, which is having an impact on ship equipment manufacturers. As the shipbuilding equipment industry is also facing increasing Green demands, this study comprehensively considers the external and internal motivations of companies to promote Green innovation and empirically analyzes the impact of Green innovation on environmental, operational, and financial performance of firms using data from shipbuilding equipment suppliers in Korea, which is at the top level of the global shipbuilding industry. This analysis shows that legal regulations have a positive impact on green product and service innovation, but not on green process innovation. Firms perceive legal regulations as a strong external pressure, and in the shipbuilding equipment industry, the regulations such as IMO and EU environmental regulations are important factors. Cost reduction does not have a significant impact on green innovation, and firms consider it as a way to strengthen long-term competitiveness rather than short-term performance on cost reduction. Green product development and innovation have a positive impact on improving firm performance, but the impact on process innovation is low. In conclusion, shipbuilding equipment manufacturers should develop an integrated green innovation strategy to effectively respond to external pressures and ensuring long-term competitiveness.

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