Cultural Symbols in Color : An Aesthetic Comparative Study of Film Festival Posters in China and Korea
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초록
This study explores cross-cultural differences in color design and cultural symbolism in the posters of major Chinese and Korean film festivals: Beijing International Film Festival and Jeonju International Film Festival. Using the IMAGE COLOR SUMMARIZER and Korean Standard Color Analysis (KSCA) program, we quantitatively and qualitatively analyze color’s role in emotional expression and cultural symbolism. Findings indicate that Korean posters favor cool tones and minimal designs, emphasizing rational aesthetics, while Chinese posters use warm tones and traditional elements, conveying cultural richness and international appeal. Through Schmitt’s Sensory Experience Theory, the study highlights distinct visual strategies in brand building and cultural communication, contributing to cross-cultural visual communication research.
Abstract
This study explores cross-cultural differences in color design and cultural symbolism in the posters of major Chinese and Korean film festivals: Beijing International Film Festival and Jeonju International Film Festival. Using the IMAGE COLOR SUMMARIZER and Korean Standard Color Analysis (KSCA) program, we quantitatively and qualitatively analyze color’s role in emotional expression and cultural symbolism. Findings indicate that Korean posters favor cool tones and minimal designs, emphasizing rational aesthetics, while Chinese posters use warm tones and traditional elements, conveying cultural richness and international appeal. Through Schmitt’s Sensory Experience Theory, the study highlights distinct visual strategies in brand building and cultural communication, contributing to cross-cultural visual communication research.
참고문헌 (16)
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