The Recognition of TAEKWONDO Demonstration Activities on Safety Management Strategies of TAEKWONDO Gyms in Republic of KOREA

Abstract

In this study, taekwondo's image and consumer behavior were analyzed in terms of taekwondo image and consumer behaviors in accordance with taekwondo demonstration recognition for risk management and stable management through securing new trainees and continuously participating in taekwondo. And to provide basic data to help establish management strategies. In order to achieve the purpose of this study, 418 questionnaires of visitors to taekwondo demonstration were taken as valid samples. For data processing and statistical methods, frequency analysis was performed for general characterization using SPSS. Cronbach's α coefficient was calculated for the reliability of the questionnaire. To classify taekwondo model recognition factor, Taekwondo chapter image factor, and consumer behavior factor for factor analysis. In order to examine the relationship between the variables, correlation analysis was conducted. Multiple regression analysis was used to examine the effect of taekwondo pilot recognition factor on the image factor and consumer behavior factor of taekwondo(significance level .05). The following conclusions were obtained through this study. The effects of training factors, effect factors, interest factors, and knowledge factors of taekwondo demonstration recognition were found to affect image factors. The training factors, effect factors, interest factors, and knowledge factors of taekwondo demonstration recognition. And the intention factors of word of mouth. Also, image factor of taekwondo chapter image influenced purchase intention factor and word of mouth intention factor of consumer behavior. Comprehensively, it is important to emphasize the importance of training through demonstration, defeat, and protest in taekwondo, and to present objective and scientific results of physical and mental effects through taekwondo participation. Also, in order to provide general knowledge about taekwondo and knowledge about taekwondo, it is necessary to make and distribute relevant books, research materials and images so that many people can share their knowledge. If these activities are carried out, the taekwondo director's education program, the trainees' training style and training skills, and the atmosphere of the taekwondo dojo will be noticed, which will have a positive effect on the image of the painting. Finally, together we will contribute to the revitalization of management.