The Effect of TOURISM CONSTRAINTS on the Tourism Related Satisfaction in a Pandemic Situation
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Purpose: This study examines the factors of tourism constraints which influence the tourism industry, discover the factors which can increase the tourism related satisfaction by articulating the effects of tourism constraints on the tourism related satisfaction, and utilize them for developing and marketing the tourism resources and tourism products required for the growth of the sustainable tourism industry. Method: In order to achieve the purpose of this study as such, the factors were derived through the factor analysis, and the multiple regression analysis was performed to examine the relationship between the tourism constraints and the tourism related satisfaction, and the following conclusions were arrived. Results: First, as a result of the exploratory factor analysis, it turned out that health and cleanliness (sanitation) were the variables which have had the largest influence on the tourism constraints, followed by safety, climate and weather. That is, it may be said that securing and guaranteeing health, hygiene, and safety would determine the success of being a tourist destination. Hence, as for the tourism revitalization and the sustainable develop-ment in the aftermath of the pandemic, thorough preparations for infectious diseases which may occur again, hygiene and cleanliness of tourist destinations, and the environment for achieving political and economic stability and safety are required alongside the measures for achieving them. Second, based on the analysis of the causal relationship between the tourism constraints and the tourism re-lated satisfaction, tourist destination related environmental constraints, internal constraints, and economic and environmental constraints influence the tourism related satisfaction in a positive direction, and the information and health constraints have a negative effect on the tourism related satisfaction, while the information and health constraints turned out to have a negative effect on the tourism related satisfaction. Conclusion: That is, it means that the satisfaction following tourism increases in the case of overcoming tour-ism environment, internal and economic and environmental constraints, and the tourism related satisfaction would decrease if there are information and health constraints. Hence, when planning and developing the tour-ism products after the pandemic, it is necessary to investigate and examine as to whether the tourist destination can respond to and treat infectious diseases, possibility of the occurrence of abnormal climates such as El Niño, and countermeasures, etc.
Abstract
Purpose: This study examines the factors of tourism constraints which influence the tourism industry, discover the factors which can increase the tourism related satisfaction by articulating the effects of tourism constraints on the tourism related satisfaction, and utilize them for developing and marketing the tourism resources and tourism products required for the growth of the sustainable tourism industry. Method: In order to achieve the purpose of this study as such, the factors were derived through the factor analysis, and the multiple regression analysis was performed to examine the relationship between the tourism constraints and the tourism related satisfaction, and the following conclusions were arrived. Results: First, as a result of the exploratory factor analysis, it turned out that health and cleanliness (sanitation) were the variables which have had the largest influence on the tourism constraints, followed by safety, climate and weather. That is, it may be said that securing and guaranteeing health, hygiene, and safety would determine the success of being a tourist destination. Hence, as for the tourism revitalization and the sustainable develop-ment in the aftermath of the pandemic, thorough preparations for infectious diseases which may occur again, hygiene and cleanliness of tourist destinations, and the environment for achieving political and economic stability and safety are required alongside the measures for achieving them. Second, based on the analysis of the causal relationship between the tourism constraints and the tourism re-lated satisfaction, tourist destination related environmental constraints, internal constraints, and economic and environmental constraints influence the tourism related satisfaction in a positive direction, and the information and health constraints have a negative effect on the tourism related satisfaction, while the information and health constraints turned out to have a negative effect on the tourism related satisfaction. Conclusion: That is, it means that the satisfaction following tourism increases in the case of overcoming tour-ism environment, internal and economic and environmental constraints, and the tourism related satisfaction would decrease if there are information and health constraints. Hence, when planning and developing the tour-ism products after the pandemic, it is necessary to investigate and examine as to whether the tourist destination can respond to and treat infectious diseases, possibility of the occurrence of abnormal climates such as El Niño, and countermeasures, etc.
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