A Case Study on Internationalization of Chinese Mobile Payment Firms – Focus on Speed, Location and Entry Mode
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This paper analyzes the internationalization processes and strategies of Chinese mobile payment companies specifically in terms of speed, location choice and entry mode. By conducting a case study on two representative Chinese mobile payment companies – ‘Alipay’ originating from Alibaba’s e-commerce business and ‘Wechat Pay’ based on Tencent’s mobile messenger. this paper reveals that Chinese mobile payment companies tend to accelerate their overseas expansion when domestic competition is fiercer, and when major rivals speed up their internationalization. This paper also suggests that target customer (outbound Chinese tourists or local residents) has important impact on the internationalization strategies of Chinese mobile payment companies. This paper has made some meaningful contributions to the literature on internationalization, and deepened the understanding of mobile payment companies’ globalization, which could offer specific business insights and could be great reference for other firms in the field.
Abstract
This paper analyzes the internationalization processes and strategies of Chinese mobile payment companies specifically in terms of speed, location choice and entry mode. By conducting a case study on two representative Chinese mobile payment companies – ‘Alipay’ originating from Alibaba’s e-commerce business and ‘Wechat Pay’ based on Tencent’s mobile messenger. this paper reveals that Chinese mobile payment companies tend to accelerate their overseas expansion when domestic competition is fiercer, and when major rivals speed up their internationalization. This paper also suggests that target customer (outbound Chinese tourists or local residents) has important impact on the internationalization strategies of Chinese mobile payment companies. This paper has made some meaningful contributions to the literature on internationalization, and deepened the understanding of mobile payment companies’ globalization, which could offer specific business insights and could be great reference for other firms in the field.
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