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기업의 선한 행위는 조직 구성원들에게 어떠한 영향을 미치는가?

How does the Goodness of Firms Affect the Attitude of Organizational Members?

김병직
사단법인 사회적기업학회 (Academy of Social Enterprise)|2014.06|사회적가치와 기업연구 (Journal of Social Value and Enterprise)|제7권 제1호|pp. 37-66

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참고문헌

키워드

조절된 매개진정성 리더십조직 동일시조직 신뢰지각된 기업의 사회적 책임
주제분류경영학

초록

본 연구에서는 기업의 사회적 책임이 단순히 기업이 행해야 하는 ʻ의무ʼ에 그치는 것이 아니라 일종의 ʻ투자ʼ행위가 될 수 있다는 것을, 조직 구성원의 태도 및 행동의 관점에서 보여주고자 하였다. 이를 위해 18277명의 직장인을 대상으로 개인이 지각하는 기업의 사회적 책임 정도가 조직 동일시에 영향을 미치는 과정에서, 조직 신뢰가 매개 역할을 하는지 알아보았다. 또한 지각된 사회적 책임이 구성원들의 조직 신뢰를증진시키는 과정에서 진정성 리더십이 조절 변인으로 작용하는지 검증하였다. 이를 통해 사회적 책임 인식이 조직 구성원들의 직무 태도에 어떠한 영향을 미치는지 정교하게 알아볼 수 있기 때문이다. 이를 위해구조방정식 모형을 사용해 각 변인들 간의 관계 모형을 설정하고 그 적합도를 확인하였다. 특히 본 연구에서는 매개 모형과 조절 모형이 동시에 나타나는 조절된 매개 모형을 설정하였다. 상관 분석 결과, 지각된 기업의 사회적 책임은 조직 신뢰, 조직 동일시 등과 유의한 상관이 있었다. 구조 모형 분석 결과 지각된 기업의 사회적 책임은 조직 신뢰를 매개로 조직 동일시에 영향을 미쳤다. 한 편 진정성 리더십은 지각된 기업의 사회적 책임이 조직 신뢰에 영향을 미치는 과정에서 조절 작용을 하였다. 위의 결과를 중심으로 본 연구의 함의와 한계점을 논의하였다.

Abstract

The current study was aimed to test the mediational effects of organizationaltrust on the link between perceived corporate social responsibility andorganizational identification. In order to examine the hypothesis, 18277 employeeswere sampled. In structural equation modeling, the hypothetical model explainingthe structural paths and the fit of the model were evaluated. The results showedthat organizational trust mediated the relations between perceived corporate socialresponsibility and organizational identification. Additionally, the associationsbetween perceived corporate social responsibility and organizational trust wasmoderated by authentic leadership The implications and limitations of the study,and suggestions for future studies are discussed.

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