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국내 아웃도어 시장 활성화 이후 트레킹화 디자인 변천의 의미

Meaning of changes in trekking shoe design after revitalization of domestic outdoor market

김채림
디자인연구소 (Design Institute of Inje University)|2024.06|디자인 이노베이션 연구 (Journal of Design Innovation)|제12호|pp. 85-120|DOI 10.23360/disu.2024.12.85

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키워드

MZ GenerationMZ세대국내 아웃도어 시장트레킹화Domestic Outdoor MarketTrekking Shoe
주제분류학제간연구

초록

코로나 이후 MZ세대에 의해 아웃도어 시장이 활성화되고, 스니커즈의 변천이 주요 쟁점에 있다는 점에서 변화를 살펴보고 그에 따른 키워드를 도출하는 연구가 필요한 시점이다. 이에 본 연구에서는 트레킹화 디자인의 변천의 근본적인 원인을 펜데믹과 새로운 소비자의 유입으로 보고 트레킹화 디자인 분석을 통해 변화된 디자인을 살펴보고 변천의 의미를 찾아 보고자 한다. 먼저 연구의 바탕이 되는 아웃도어 시장 활성화의 이유를 파악하기 위해 선행연구와 각 기사에 나타난 아웃도어 시장의 매출액을 살펴보았다. 이론적 배경을 통해 소비자의 라이프 스타일의 변화와 국내 아웃도어에 대한 소비자 인식에 변화의 이유를 도출하였다. 또한 본 연구의 주요 키워드인 트레킹화의 역사와 디자인 파악을 위해 기능성에 대한 이론적 배경을 서술한다. 다만 본 연구는 트레킹화의 변천의 의미를 팬데믹 이전과 비교 분석하는 것에 초점을 두고 있어 브랜드의 오피셜사이트에서 ‘Trekking, Trail Running’ 분류에 있는 트레킹화만을 선정하였다. 그리고 디자인 유형의 세부 내용을 통해 도출된 키워드와 특성을 조합하여 현재 트레킹화 디자인 변화가 가지고 있는 내재적 의미를 도출하였다. 본 연구에서는 변화된 디자인을 통해 변천의 의의를 기능적 의미, 상징적 의미, 경제적 의미로 정의하였다.

Abstract

After COVID-19, the outdoor market was activated by the MZ generation. Since the change of sneakers is a major issue, it is time for research to examine the change and derive keywords accordingly. Therefore, in this study, the fundamental cause of the change in trekking design is seen as the pandemic and the influx of new consumers, and through trekking design analysis, the changed design will be examined and the meaning of the change will be found. First, in order to understand the reason for the revitalization of the outdoor market, which is the basis of the study, we looked at the sales of the outdoor market shown in previous studies and each article. Through the theoretical background, the reasons for changes in consumers' lifestyles and consumer perceptions of domestic outdoor were derived. In addition, the theoretical background of functionality is described to understand the history and design of trekking, which is the main keyword of this study. However, since this study focuses on comparing and analyzing the meaning of the transformation of trekking shoes before the pandemic, only trekking shoes in the 'Trekking, Trail Running' classification were selected on the brand's official site. By combining the keywords and characteristics derived through the details of the design type, the intrinsic meaning of the current trekking design change was derived. In this study, the significance of transformation was defined in functional, symbolic, and economic meanings through the changed design.

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