현대 패션에 나타난 페이크 : 보드리야르의 소비이론을 중심으로

Abstract

This study purpose to expand the perspective of looking at changing fashion brands and consumers by applying the concept of symbolic consumption and social differences to the analysis of fake fashion from fashion consumption to value reflect. As theoretical concepts for research, Baudrillard's concept of symbolic consumption and social differences was examined, and not only fake but also fake-related terms Classy Fake and Fakesumer were examined. In modern times, fake design is emerging in various design areas such as products, fashion, and interior design. However, it's not something that's gaining popular with consumers because fake design products produce expensive effects at low prices. Modern fashion consumers consume fakes that are more valuable than they really are, fresh fakes that go beyond inertia, and show that what matters in fashion is value, not real or fake. Fake beyond originality symbolizes new creation beyond imitation. This is based on the social difference that Baudrillard analyzed of modern society makes themselves stand out through the purchase and use of products, and that consumers do not simply buy and use products, but consume fake fashion for the symbolic value of products.