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A Study on the Different Characteristics for Information Consumption in Urban and Rural Residents -Focusing on China's Jilin Province-

정기영|김형호|유혜주
한국융합학회 (Korea Convergence Society)|2020.07|한국융합학회논문지 (Journal of the Korea Convergence Society)|제11권 제7호|pp. 181-191|DOI https://doi.org/10.15207/JKCS.2020.11.7.181

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키워드

Rural residents농촌 주민Analysis of varianceInformation consumptionUrban residentscharacteristics of information consumption정보소비방차 분석도시 주민정보 소비특성
주제분류학제간연구

초록

The purpose of this study is to investigate and evaluate the characteristics of information consumption between rural and urban residents. In this study, the data were collected through a survey and in-depth interview consisting of 121 information consumption questions for the residents of 15 cities and rural areas located in Jilin Province, China, and 985 effective responses were analyzed using SPSS 23.0. Analysis of information consumption characteristics by age, type of household and gender for urban and rural residents showed that there was a large interaction between age and gender, age and type of household, type of household and gender. This study can contribute to narrowing the information service gap between urban and rural residents and utilizing the potential of information consumption. The study is limited to analyzing only residents of Jilin Province in China and needs to expand the scope of future investigations.

Abstract

The purpose of this study is to investigate and evaluate the characteristics of information consumption between rural and urban residents. In this study, the data were collected through a survey and in-depth interview consisting of 121 information consumption questions for the residents of 15 cities and rural areas located in Jilin Province, China, and 985 effective responses were analyzed using SPSS 23.0. Analysis of information consumption characteristics by age, type of household and gender for urban and rural residents showed that there was a large interaction between age and gender, age and type of household, type of household and gender. This study can contribute to narrowing the information service gap between urban and rural residents and utilizing the potential of information consumption. The study is limited to analyzing only residents of Jilin Province in China and needs to expand the scope of future investigations.

참고문헌 (29)

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