할랄시장의 지속적인 성장예측에 대한 오류 분석과 한국의 진출 방향 제언
Fallacy Analysis for a Sustainable Growth of Halal Market and Korea’s Effective Approach
0
조회
0
다운로드
2
인용
0
참고문헌
키워드
초록
According to the recent <State of the Global Islamic Economy Report>, the Islamic halal market has significant potential for growth. Since the Korean and Emirati governments signed a memorandum of understanding in March 2015 to cooperate in the halal food market, Korea’s policy for entering the Islamic halal market has been characterized by a top-down approach. However, positive expectations for the sustainable growth of the halal market are premised on the following fallacies, which disregard fragmented and diversified Muslim consumers’ tastes. The first fallacy is the presumption of an increasing Muslim population and their shared strong identity, based on religion. The second fallacy is the high sensitivity of all Muslim consumers to the application of halal accreditation. The last fallacious assumption is that of sustainable Islamic economic growth, and continuing increases in Muslims’ value-conscious consumption patterns. This research analyzes these three fallacious premises, and suggests a more effective approach to the halal market for Korea.
Abstract
According to the recent <State of the Global Islamic Economy Report>, the Islamic halal market has significant potential for growth. Since the Korean and Emirati governments signed a memorandum of understanding in March 2015 to cooperate in the halal food market, Korea’s policy for entering the Islamic halal market has been characterized by a top-down approach. However, positive expectations for the sustainable growth of the halal market are premised on the following fallacies, which disregard fragmented and diversified Muslim consumers’ tastes. The first fallacy is the presumption of an increasing Muslim population and their shared strong identity, based on religion. The second fallacy is the high sensitivity of all Muslim consumers to the application of halal accreditation. The last fallacious assumption is that of sustainable Islamic economic growth, and continuing increases in Muslims’ value-conscious consumption patterns. This research analyzes these three fallacious premises, and suggests a more effective approach to the halal market for Korea.
참고문헌 (30)
- 김태한, "풀무원 할랄인증 사례발표", 정책간담회: 할랄산업 정책 전문가 토론회자료집 (2015)
- 박기환, "할랄 농식품의 한·일 대응 실태와 과제", 한국농촌경제연구원, (104), pp.1~22 (2015)
- 송도영, "한국 내 이슬람(할랄) 음식의 소비방식과 공급체계에 대한 문화적 해석", 한국중동학회논총, 32(1), pp.217~249 (2011), 한국중동학회
- 엄익란, "이슬람 식품 시장의 할랄 인증제도 의무화에 따른한국 기업의 대응 방안", 한국이슬람학회논총, 23(3), pp.33~56 (2013), 한국이슬람학회
- 엄익란, "이슬람 마케팅과 할랄 비즈니스 : 문화코드를 알면 이슬람 시장이 열린다" (2014), 한울
- 이주명, "한국의 할랄 식품산업 현황과 발전방향", 제1차 한-UAE 할랄식품 전문가 포럼 2015년9월18일 자료집 (2015)
- 할랄시장에 대한 식품중소기업 인식 및 진출의향 조사 보고서, "중소기업중앙회", 중소기업중앙회 생활산업부, 1~28 (2015)
- Ayuub, Rana Muhammad, "Exploring Perceptions of non-Muslims towards Halal Foods in UK", British Food Journal, 117(9), pp.2238~2343 (2015)
- Global Pathfinder Report: Halal Food Trends, "Agriculture and Agri-Food Canada", International Markets Bureau, ~ (2011)
- Ambali, Abdul Raufu, "People’s Awareness on Halal Foods and Products : Potential Issues for Policy-Makers", Social and Behavioral Sciences, 121, pp.3~25 (2014)
- Bergeaud-Blacker, "Halal Matters: Islam, Politics and Markets in Global Perspectives" (2016), Routledge
- Bergeaud-Blackler, Florence, "Halal Matters: Islam, Politics and Markets in Global Perspectives" (2016), Routledge
- El-Zein, Abdul Hamid, "The Anthropology of Islam", pp.77~92 (2012), Routledge
- Lee, HeeSoo, "The advent of Islam in Korea: A Historical Account" (1997), Research Centre of Islamic History, Art and Culture
- "The Global halal Industry: an Overview" (2013)[URL]
- The State of the Global Islamic Economy 2014-2015 Report, "Thomson Reuters", ~ (2014)
- Rezai, Golnaz, "Can Halal be Sustainable? study on Malaysian Consumer’s perspective", Journal of Food Products Marketing, pp.1~13 (2014)
- "Understanding the Islamic Consumer" (2009)[URL]
- Yusof, Shazlinda Md, "The Development of Halal Food Market in Japan : an Exploratory Study", Social and Behavioral Science, 121, pp.253~261 (2014)
- "익산 할랄식품 테마단지 조성 등 국가정책을 왜 막아야 할까" (2015)[URL]
- "할랄식품 정책, 日보다 2년 이상 뒤쳐졌다" (2015)[URL]
- "무슬림을 잡아라!’ UAE 의료관광 씀씀이 얼마?" (2015)[URL]
- "美 수퍼마켓 60% 점령한 '코셔(Kosher·유대교 율법 따른 음식) 인증'" (2014)[URL]
- "정부 '할랄시장 개척' 외치면서 예산집행은 '거꾸로'" (2015)[URL]
- "Revealed: World’s Friendlist Destinations for Muslim Travellers...UAE in top3" (2014)[URL]
- "Investing for the wealthy the Islamic way" (2015)[URL]
- "Symposium highlights benefits of Halal Tourism" (2015)[URL]
- "돼지고기가 ‘할랄 식품’?…엉터리 제조 ‘수두룩’" (2015)[URL]
- "Japanese gov''t to support halal food exports to Muslim countries" (2013)[URL]
- "IMF: (Oil-rich) Saudi Arabia could be broke in 5 years - See more" (2015)[URL]