AI / Post-AI 시대 기업의 경영전략으로서 ‘공존경쟁력’에 관한 연구: 시대별 기업경쟁력의 비교와 변화
A Study on ‘Coexistence Competitiveness’ as a Corporate Strategy in the AI / Post-AI Era: Comparison and Changes of Corporate Competitiveness by Era
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초록
본 연구는 AI/Post-AI 시대에 적합한 새로운 기업경쟁력 모델로서 ‘공존경쟁력’의 개념을 제시한다. 기존의 산업 시대와 디지털 시대의 경쟁력 모델이 주로 자본과 효율성, 독점적 시장지위에 기반을 두고 있었다면, AI/Post-AI 시대는 이를 넘어 인간적 상호작용, 생명 가치, 윤리적 기준, 그리고 공동체와의 조화가 중요한 경쟁 요소이다. 본 연구는 이론적 연구로서 선행연구를 통해 산업시대, 디지털시대, AI/Post-AI 시대로 구분하고 각 시대별 기업경쟁력의변화와 특징을 비교하며, AI 시대에서의 기업경쟁력은 과거의 산업 시대의 경쟁력과는 다른패러다임에서의 새로운 경쟁력으로 바라보았다. 이는 인간과 기계 그리고 환경까지를 고려한새로운 개념의 공존경쟁력이다. 공존경쟁력은 단순한 경제적 성과를 넘어서, 생태계 전반의발전과 지속 가능한 성장, 그리고 사회적 책임을 포함하는 포괄적인 개념이다. 본 연구는 이러한 공존경쟁력의 특성을 체계적으로 분석하고, AI/Post-AI 시대에서 기업들이 나아가야 할전략적 방향 10가지를 제시하였다. 이를 통해, 본 연구는 기업경쟁력의 새로운 기준을 설정하고, 지속 가능한 경영전략을 모색하는 데 기여한다.
Abstract
This study proposes the concept of “coexistence competitiveness” as a new corporate competitiveness model suitable for the AI/Post-AI era. While the competitiveness model of the industrial and digital era was mainly based on capital, efficiency, and monopolistic market position, the AI/Post-AI era is characterized by human interaction, life values, ethical standards, and harmony with the community. As a theoretical study, this research categorizes the industrial era, the digital era, and the AI/Post-AI era through previous studies, compares the changes and characteristics of corporate competitiveness in each era, and views corporate competitiveness in the AI era as a new competitiveness in a different paradigm from the competitiveness of the industrial era. It is a new concept of coexistence competitiveness that considers humans, machines, and the environment. Coexistence competitiveness is a comprehensive concept that goes beyond simple economic performance and includes ecosystem development, sustainable growth, and social responsibility. This study systematically analyzes the characteristics of coexistence competitiveness and suggests 10 strategic directions that companies should take in the AI/post-AI era. By doing so, this study contributes to setting new standards for corporate competitiveness and exploring sustainable management strategies.
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