노년기 여성의 화장관심과 화장 후 심리적 기대효과에 관한 연구
A Study on Elderly Women’s Interest in Make up and Psychological Expectancy after Make up
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This study intended to provide basic data for establishing marketing strategy for elderly women’s beauty market by surveying elderly women’s interest in make up, psychological expectancy after make up and appearance management behavior. As a result, the high group showed higher score. Psychological expectancy after make up was differed by age and,among interests in make up, ‘appearance orientation’ showed highly in case her spouse existed. Among interests in make up, ‘appearance orientation’ and psychological expectancy after make up was showed most highly in case her family type was a family where her and her husband were living together. ‘pursuing appearance change’, ‘appearance orientation’and psychological expectancy after make up were showed most highly in case they were doing a volunteer activity. It was revealed that interest in make up, psychological expectancy after make up and appearance management behavior have high co-relation. expecially, as the interest in make up became higher, the psychological expectancy after make up became higher too. Hence, this study suggested a educational solution that can influence on appearance management behavior in order to increase the life quality of elderly women. And, as a matter of welfare of elderly women, a full government-level support in beauty sector should be made.
Abstract
This study intended to provide basic data for establishing marketing strategy for elderly women’s beauty market by surveying elderly women’s interest in make up, psychological expectancy after make up and appearance management behavior. As a result, the high group showed higher score. Psychological expectancy after make up was differed by age and,among interests in make up, ‘appearance orientation’ showed highly in case her spouse existed. Among interests in make up, ‘appearance orientation’ and psychological expectancy after make up was showed most highly in case her family type was a family where her and her husband were living together. ‘pursuing appearance change’, ‘appearance orientation’and psychological expectancy after make up were showed most highly in case they were doing a volunteer activity. It was revealed that interest in make up, psychological expectancy after make up and appearance management behavior have high co-relation. expecially, as the interest in make up became higher, the psychological expectancy after make up became higher too. Hence, this study suggested a educational solution that can influence on appearance management behavior in order to increase the life quality of elderly women. And, as a matter of welfare of elderly women, a full government-level support in beauty sector should be made.
참고문헌 (22)
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