대중스타에 표현된 갸루(ギャル) 메이크업에 관한 연구

Abstract

Popular stars coming into the spotlight of the public and the makeup created by them affect aesthetic consciousness of the public along with fads of the times. Under such circumstances, the GYARU makeup featuring a heavy eye makeup is attracting more and more popularity through the mass media. This study proposes to get at the root of the concept and traits of the GYARU makeup prevailing among the young in Japan that has found its way into Korea and are affecting popular stars and even youngsters, thereby creating a new trend, and analyzed, for its concept and traits, previous studies on the makeup of popular stars making the best use of such a trend, literature, articles and image data from GYARU clubs and whatever materials are available. As a rule, the GYARU makeup is largely divided into five styles including Go GYARU, Mama GYARU, B GYARU,Ohne GYARU and Hime GYARU, depending on their traits, with fashion and skin expression, the way of stressing the eyes, and tones differing with each other. The findings of this study show that individual personalities are expressed in ways not limited to a certain single GYARU style but in ways new styles are adapted by putting together some of the differing styles. It is thought, therefore, that a variety of GYARU styles with differing traits will significantly affect transformation of the images of popular stars and the shaping of new makeup trends in the days to come.