대학생의 행동유형과 외모에 대한 사회문화적 태도가 피부미용 관심도에 미치는 영향
The Effects of Behavioral Patterns and Sociocultural Attitudes Reating to Appearance on College Student’s Interest in Skin Care
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We analyzed behavioral patterns of college students and how sociocultural attitudes relating to appearance impact their interest in skin care. Surveys of college students attending Gyeongbuk and Busan Universities were conducted from May 15th to June 23rd, 2017; a total of 461 responses were included in the final analysis. Multiple regression analyses reveal an increase in skin-care interests in students with a higher sociocultural attitude to appearance in Models 1, 2 and 3. In an analysis specific to behavioral patterns, Model 1 revealed that students classified as “Influence” Type were more interested in skin care compared with those classified as “Steadiness” Type. Model 2 revealed that “Influence” and “Conscientiousness” Type students displayed an increased attraction to skin care compared with “Steadiness” Type students. Lastly, in Model 3, students classified as “Conscientiousness” Type revealed a superior interest in skin care compared with “Steadiness” Type students. Thus, sociocultural attitudes relating to appearance among college students are crucial factors impacting interest in skin care. For aesthetic services targeting college students, it seems essential to take relevant school and socioeconomic characteristics into account.
Abstract
We analyzed behavioral patterns of college students and how sociocultural attitudes relating to appearance impact their interest in skin care. Surveys of college students attending Gyeongbuk and Busan Universities were conducted from May 15th to June 23rd, 2017; a total of 461 responses were included in the final analysis. Multiple regression analyses reveal an increase in skin-care interests in students with a higher sociocultural attitude to appearance in Models 1, 2 and 3. In an analysis specific to behavioral patterns, Model 1 revealed that students classified as “Influence” Type were more interested in skin care compared with those classified as “Steadiness” Type. Model 2 revealed that “Influence” and “Conscientiousness” Type students displayed an increased attraction to skin care compared with “Steadiness” Type students. Lastly, in Model 3, students classified as “Conscientiousness” Type revealed a superior interest in skin care compared with “Steadiness” Type students. Thus, sociocultural attitudes relating to appearance among college students are crucial factors impacting interest in skin care. For aesthetic services targeting college students, it seems essential to take relevant school and socioeconomic characteristics into account.
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