퍼스널 컬러 관심도가 퍼스널 컬러 새치 염색 후 이미지 변화와 고객 만족도에 미치는 영향
Effect of Personal Color Interest on Image Change and Customer Satisfaction after Gray Hair Dyeing
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초록
Personal color emphasizes the importance of color as a concept that can be applied to the body by supplementing the body's weaknesses that change with age and capitalizing on its strengths. Therefore, facial wrinkles, melasma, and freckles caused by aging can become darker or lighter depending on selection of personal color. The degree of interest in the personal color system and the effect on image change and satisfaction after dyeing personal color gray hair were examined in this study. In this study, both online and offline surveys that included both males and females who had undergone gray hair dyeing at least once through personal color diagnosis were conducted, and 487 copies were used for the final analysis. Frequency analysis, exploratory factor analysis, independent sample t-test, one way ANOVA, and regression analysis were performed for analysis of data in this study. According to the results of this study, the overall interest in personal color was lower than the normal level, indicating that the provision and utilization of various information in the field of hair beauty will be required in the future. In addition, regarding personal color interest, relatively higher overall personal color interest and personal color application by sub-factor was observed for females compared with males, suggesting the need for male customers' awareness and application. As interest in personal color increases, establishment of standards for marketing and demand setting for the customer base in the personal color application market may be necessary.
Abstract
Personal color emphasizes the importance of color as a concept that can be applied to the body by supplementing the body's weaknesses that change with age and capitalizing on its strengths. Therefore, facial wrinkles, melasma, and freckles caused by aging can become darker or lighter depending on selection of personal color. The degree of interest in the personal color system and the effect on image change and satisfaction after dyeing personal color gray hair were examined in this study. In this study, both online and offline surveys that included both males and females who had undergone gray hair dyeing at least once through personal color diagnosis were conducted, and 487 copies were used for the final analysis. Frequency analysis, exploratory factor analysis, independent sample t-test, one way ANOVA, and regression analysis were performed for analysis of data in this study. According to the results of this study, the overall interest in personal color was lower than the normal level, indicating that the provision and utilization of various information in the field of hair beauty will be required in the future. In addition, regarding personal color interest, relatively higher overall personal color interest and personal color application by sub-factor was observed for females compared with males, suggesting the need for male customers' awareness and application. As interest in personal color increases, establishment of standards for marketing and demand setting for the customer base in the personal color application market may be necessary.
참고문헌 (15)
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