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퍼스널 컬러 메이크업 컨설팅 만족도가 대인관계 향상에 미치는 영향

The Effects of Satisfaction in Personal Color Makeup Consulting on the Improvement of Personal Relations

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참고문헌

키워드

주제분류생활과학

초록

This study investigated the causes and effects of personal colors consulting that are considered as a newlifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup sat-isfaction have on personal relations. We provide basic data for future personal color and beauty industry developmentand image consulting. This study surveyed male and female subjects 20–50 years of age nationwide, using a Googlequestionnaire. The survey lasted from May 7–26, 2023. A total of 350 questionnaires were distributed, of which 256(130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 wasused fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for sta-tistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As aresult, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, pos-itiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improvedthrough personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainlymen, further studies should supplement this focus area of fashion, and the gender balance of study subjects should beadjusted for intensified results.

Abstract

This study investigated the causes and effects of personal colors consulting that are considered as a newlifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup sat-isfaction have on personal relations. We provide basic data for future personal color and beauty industry developmentand image consulting. This study surveyed male and female subjects 20–50 years of age nationwide, using a Googlequestionnaire. The survey lasted from May 7–26, 2023. A total of 350 questionnaires were distributed, of which 256(130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 wasused fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for sta-tistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As aresult, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, pos-itiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improvedthrough personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainlymen, further studies should supplement this focus area of fashion, and the gender balance of study subjects should beadjusted for intensified results.

참고문헌 (23)

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  2. Han, S. Y., "A study on the skin colors and personal color for women over sixty", master, pp.2009
  3. 홍수남, "퍼스널 컬러 인식도에 따른 메이크업 행동 차이", 한국인체미용예술학회지, 13(3), pp.133~147 (2012), 한국인체미용예술학회
  4. Jang, E. Y., "The effect of personal color consulting experience on appearance recognition and appearance management behavior", master, pp.2022
  5. Kim, D. E., "A study on the classification of personal color using lipstick colors", master, pp.2020
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  8. Kim, J. E., "A study on the assessment of personal color to facial image: focused on the case of Korean men", master, pp.2016
  9. Kim, M. J, "The effect of personal color perception on makeup behaviors and preference in interpersonal relationships", master, pp.2015
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  11. Lee, A. R, "The effect of middle-aged women's interpersonal relationships and self-esteem on their appearance management behavior", master, pp.2022
  12. Lee, E. Y., "The quantitative measurement and evaluation about personal color types", doctor, pp.2012
  13. Lee, J. H., "The effect of the perception of personal color on the selection of nail color and the satisfaction of nail color", master, pp.2019
  14. Lee, J. S., "A study on consumption emotion of the appearance management behaviors in university students", master, pp.2017
  15. Lee, S. Y, "Personal color tone type and categorization of harmonious colors according to skin color", master, pp.2019
  16. Mun, H. R., "Differences in the formation of impression between men and women with the application of changes in personal color focusing on hair color", master, pp.2019
  17. Noh, S. N., "A study on hair style behavior and make-up motivation associated with interpersonal relation and life satisfaction", doctor, pp.2011
  18. Park, D. Y, "The influence of interpersonal relationships on the quality of life by beauty lifestyle of middle-aged women", master, pp.2021
  19. Park, J. M., "A study on satisfaction during the hair color procedure by personal color diagnosis", master, pp.2012
  20. Park, S. N., "Relationship between makeup perception and image making, appearance satisfaction, and self-esteem in women", master, pp.2023
  21. 류순희, "퍼스널 컬러 인식이 아이섀도와 립스틱 컬러 선정 및 메이크업 만족도에 미치는 영향 - 20대 여성을 중심으로-", 한국화장품미용학회지, 11(3), pp.343~360 (2021), 한국화장품미용학회
  22. Yun, J. H, "The development of the interpersonal relationship pattern questionnaire", master, pp.2003
  23. 유은숙, "대학생의 외모관리 기대가치와 뷰티관리행동 간의 관계에서 외모자신감의 조절효과", 한국의류산업학회지, 25(3), pp.358~365 (2023), 한국의류산업학회

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