Development of Korean Cultural Contents Industry Strategy against Thailand Market Expansion of European Industry

Abstract

In this study, it is increasing economic exchanges with Thailand and the Europe's industry to continue to expand into the Southeast Asian nation's economic exchanges to be enabled. Recently they sought to investigate ways of cooperation accompanied the Buddhist country of Thailand also Korea industry in the religious and cultural content. With these countries due to the market expansion of trade and the European industry, indirect effect is sales increase of products which have close relation with Korean Wave industry. The EU intend to cultural marketing strategy when entering the Thailand market. Because their investment come with only not the auto industry, but also the content of the related fields extended culture. The expansion of the European is growing demand to change the very culture content industry in Thailand. However, because the relationship would appear that Korean Wave collaboration with the growth of the European culture according to European Automobile market expansion. Korean also makes many efforts on culture industry activation in order to enhance country competitiveness in cultural dimension. Through the promotion of cooperation with these countries, Korea CCI (cultural content industry) to zoom in Korea, it is seeking to enlarge the European automotive industry and this strategy requires of Shared Growth. This proactive approach is needed to enter the market changes of the Korea Culture & Content Plan and linked to automotive markets, coupled with the future expansion of the European automotive industry, also. in order for cultural contents industry to secure country competitiveness in world market, workforce, technology, creativity and foundation. In terms of this research, first we look at the meaning linked to activation measures and requirements of the European production car with CCI. First, according to the European automotive market expansion, change of culture is required contents of Korea. Second, to promote Korea's cultural content industry should be a priority among European automotive industry and economic cooperation.