공유경제 시대 미술관의 문화 논리

Abstract

This study postulates that museums are becoming a crucial agent that brings forth and supports the cultural dimension of the sharing economy, which epitomizes the information-enabled Fourth Industrial Revolution. It examines how art community has been embracing the paradigm of the sharing economy and then discusses the adaptive transformation of museums as the platform for sharing artworks under this new paradigm. The cultural logic of museums in the era of the sharing economy is to be predicated by such concepts as hyperconnectivity and virtuality, which are the very properties of intelligent networks. By developing social media-aligned art programs based on those concepts, museums will effectively foster and sustain a sharing community among the public. We note that his kind of cultural logic has already been embraced by the artists who have been building their own sharing communities outside the museums since the first alternative spaces emerged in the late 1960s.