간존(間存)영화인가, 세대교체인가? : 중국 대륙의 ‘시장형 청년영화’ 경향에 대한 비판적 독해 - <두라라 승진기>, <실연 33일>, <황금대겁안>을 중심으로
A Study on the ‘Market-type Youth Movies’ Trend in China – Centering on <Go LaLa Go!>, <Love is not Blind>, <Guns and Roses>
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The purpose of this study is to explore the ‘Market-type Youth Movies’ trend in china. The concepts of ‘Market-type Youth Movies’ are, firstly, mean popular and commercial movies which appropriate Market system, secondly, mean main directors consist of young-men, or involve youth culture in theme ideology and cultural value. Rising ‘Market-type Youth Movies’ is resulted from change of film environment and social value system along reform and openness during 30 years. Now, While in the progress of reform and openness, Chinese movies are forming plural phase, which are Main theme movies, Blockbuster commercial movies, Independent movies in China film market. Under the these circumstances, ‘Market-type Youth Movies’ receive strong support from young-men who occupy main stream in film market, therefore are worthy of note. In order to explore ‘Market-type Youth Movies’, analyze typical examples, <Go LaLa Go!>(2009), <Love is not Blind>(2010), <Guns and Roses>(2012). As a result, extract some traits of ‘Market-type Youth Movies’. Firstly, they receive the support of BaRingHou, JiuRingHou Young-men, as include young sensibility. Secondly, they run away political ideology. Thirdly, they are symbol of new appearance in popular movies which appropriate market system. Fourthly, they reflect cultural pride of chinese young generation in rising pax-China era. Fifthly, they represent chinese genre movies. But, ‘Market-type Youth Movies’ have some problems. First of all, they have possibility of false consciousness movie. Because they express ideologies of the ruling classes, which are socialism and market vale. Secondly, they worship materialism roots in new-liberalism. In the future, if young directors of ‘Market-type Youth Movies’ incorporate their cultural idea from the base of social reality, And receive support mutural understanding by ‘participating spectacles’, they will be able to head a shift in generation in Chinese film.
Abstract
The purpose of this study is to explore the ‘Market-type Youth Movies’ trend in china. The concepts of ‘Market-type Youth Movies’ are, firstly, mean popular and commercial movies which appropriate Market system, secondly, mean main directors consist of young-men, or involve youth culture in theme ideology and cultural value. Rising ‘Market-type Youth Movies’ is resulted from change of film environment and social value system along reform and openness during 30 years. Now, While in the progress of reform and openness, Chinese movies are forming plural phase, which are Main theme movies, Blockbuster commercial movies, Independent movies in China film market. Under the these circumstances, ‘Market-type Youth Movies’ receive strong support from young-men who occupy main stream in film market, therefore are worthy of note. In order to explore ‘Market-type Youth Movies’, analyze typical examples, <Go LaLa Go!>(2009), <Love is not Blind>(2010), <Guns and Roses>(2012). As a result, extract some traits of ‘Market-type Youth Movies’. Firstly, they receive the support of BaRingHou, JiuRingHou Young-men, as include young sensibility. Secondly, they run away political ideology. Thirdly, they are symbol of new appearance in popular movies which appropriate market system. Fourthly, they reflect cultural pride of chinese young generation in rising pax-China era. Fifthly, they represent chinese genre movies. But, ‘Market-type Youth Movies’ have some problems. First of all, they have possibility of false consciousness movie. Because they express ideologies of the ruling classes, which are socialism and market vale. Secondly, they worship materialism roots in new-liberalism. In the future, if young directors of ‘Market-type Youth Movies’ incorporate their cultural idea from the base of social reality, And receive support mutural understanding by ‘participating spectacles’, they will be able to head a shift in generation in Chinese film.
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