라이트노벨의 미디어믹스 연구 -애니메이션 <스즈미야 하루히의 우울>을 중심으로-

Abstract

This paper examines the characteristics of the media mix of “The Melancholy of Haruhi Suzumiya” that called “Haruhisum” of modern Japan. After that it compared the animation and the novel and examined the inter-dynamic relationship. Such research can be said to be a meaningful work for considering the inter-relationship between the media mix phenomenon of Japanese culture contents which had been changing the beginning of the 2000s and the multimodal content media. “The Melancholy of Haruhi Suzumiya” is the light novel published in 2003. Haruhi Suzumiya who notices that she is just too ordinary existence, and wants to get out of boring daily life. Kyon who lives a daily life opposite to her. This novel is a story that two people who symbolize daily life and non-daily life realize the importance of daily life and choose daily life. Animation “The Melancholy of Haruhi Suzumiya” has four major diffrences from the novel. Animation doesn’t follow the flow of time in novel and it arranges randomly. Also the director of the animation is the main character Haruhi Suzumiya, and the production is set as the SOS group of the group in the novel created by the protagonist of the animation. Thirdly, the background of the animation was made based of the reality thoroughly. The animation background image seemed to be real as if it were realistic and it created a phenomenon of the Holy Land pilgrim of the fans. Finally, the scene where the main character dances in accordance with the ending song has gathered many popularity. Many video clips were uploaded to YouTube, and active secondary creation was done.