일본 크리에이티브 산업과 도시문화콘텐츠의 관계성 -도쿄브랜드를 중심으로-

Abstract

Japanese creative industry is a generic term for Japanese cultural contents, presupposing that Japanese cultural elements draw competitive creativity in the global market. The concept of Tokyo brand as urban cultural contents is “Tokyo, a city that provides various pleasures out of an aesthetic sense in which the Japanese tradition and new innovation coexist.” Of the two Tokyo brands, ‘&TOKYO’ has a strong character in the systematization and networking of all cultures of Tokyo and the entire area of Japan. Meanwhile, ‘Tokyo Tokyo Old meets New’ aims to brand and send the charm of Japanese culture to the people around the world. Thus, ‘Tokyo Brand’ puts the ultimate value to the condensation of the charm of all Japanese cultural contents in Tokyo to create a platform so that there is a point of contact of it with the world.