A Study on Foreigner’s Online Repurchasing Behavior in Korea
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The number of foreigners living in Korea has increased rapidly in recent years, and more and more foreigners are purchasing goods online. Therefore, domestic online shopping malls in Korea are trying to find ways of providing better services to foreign online consumers. Online repurchasing behavior of foreigners in Korea who have different cultural backgrounds may be different from Korean online consumers. At present, Korean online shopping malls should be developed globally because they have been facing more rigid competition in domestic market. Thus, this paper needs to study online repurchasing behavior of foreigners living in Korea for the development and globalization of Korean online shopping malls. The purpose of this paper is to study the factors which influence foreigner's online repurchasing behavior through survey on foreigners and it's analysis, and suggest some implications for development and globalization of domestic shopping malls.
Abstract
The number of foreigners living in Korea has increased rapidly in recent years, and more and more foreigners are purchasing goods online. Therefore, domestic online shopping malls in Korea are trying to find ways of providing better services to foreign online consumers. Online repurchasing behavior of foreigners in Korea who have different cultural backgrounds may be different from Korean online consumers. At present, Korean online shopping malls should be developed globally because they have been facing more rigid competition in domestic market. Thus, this paper needs to study online repurchasing behavior of foreigners living in Korea for the development and globalization of Korean online shopping malls. The purpose of this paper is to study the factors which influence foreigner's online repurchasing behavior through survey on foreigners and it's analysis, and suggest some implications for development and globalization of domestic shopping malls.
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