중소기업 전자무역서비스 관계몰입도 강도에 따른 활용 요인이 성과에 미치는 영향에 관한 연구

Abstract

Purpose: This study analyzed the relation between the relational immersion intensity and achievement which had not been made in the precedent studies for the companies using National Electronic Trade Service(uTradeHub) which is being used since 2008. Composition/Logic: The moderated regression analysis was made in the results from the study. The influence of the cost satisfaction and customer service satisfaction depending on the relational immersion intensity level for the utilization factors of the service convenience, conversion cost and willing of the highest management was analyzed. Findings: IIn result, the service convenience made a negative (-) influence on the controlling the mutual reaction with the relational immersion intensity. National Electronic Trading Service is easy accessibility of users. Both company use a lot of electronic trading services to corporate and non-corporate to no discomfort for the national e-trade services. The national e-trade service users will eventually believe in satisfaction of the system. Due to the national e-trade service consumer switching costs is difficult to change the existing system. National Electronic Trading Service is available commitment and relationship appears stronger the higher the intensity. It also cost more satisfied with the will of the national e-trade services and chief executive officer of the river. Originality/Value: The subjects of this study consisted of only the target SMEs. There are limitations of the sample. Future research will further be analyzed by separating the companies using the national electronic trading services to large and small businesses. It will be able to draw more implications.