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Evolving Cross-Border E-Commerce: Navigating Bilateral Trading Developments in the Korea–China FTA Era

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한국디지털무역연구소 (Korea Digital Trade Research Institute)|2023.11|디지털무역리뷰 (Digital Trade Review)|제21권 제4호|pp. 1-34|DOI 10.17255/etr.21.4.202311.1

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한중 FTA디지털 경제Digital EconomyCross-border E-commerce(CBEC)Korea–China FTAE-Commerce Provisions한중 국경 간 전자상거래 (CBEC)전자 상거래 조항

초록

Purpose: This study assesses the Cross-Border E-Commerce(CBEC) outcomes within the Korea–China Free Trade Agreement(FTA), comparing its terms with other agreements to identify constraints and propose enhancements for bilateral cooperation. It emphasizes the significance of facilitating the Second-Phase FTA Negotiations to align with the rapidly evolving global digital commerce sector. Composition/Logic: The study offers a comprehensive analysis of bilateral CBEC development since the FTA’s implementation, encompassing aspects such as trade volume, logistics, payment method, customs regulatory, and inter-governmental cooperation. Particularly, the learning from an AliExpress case study is employed to illustrate strategic opportunities for Korean CBEC platforms in the Chinese market. Moreover, the comparative analysis of the FTA’s CBEC terms with emerging international agreements highlights existing gaps and potential areas for enhanced cooperation, which identify the development direction in this field. Findings: Despite challenges posed by the COVID-19 pandemic, bilateral CBEC trade has quadrupled, comprising over half the total number of bilateral transaction cases. Furthermore, the FTA has fostered diversification and innovation in products, services, payment methods, logistics, and associated CBEC platforms. However, based on the “E-commerce” chapter of the China–Korea FTA, the study also reveals significant challenges impeding China and Korea’s digital trade and economic prosperity in the global digital economy. Predominantly, these barriers are rooted in the inadequacy of provisions on cross-border data flows, consumer protection, and etc. Originality/Value: This study addresses a crucial gap in the literature on the Korea–China bilateral CBEC within the context of their FTA. Applying a case study approach, it offers strategic insights for Korean enterprises aiming to penetrate the Chinese market. Additionally, it advocates for stronger bilateral digital trade cooperation in the context of forthcoming Second-Phase FTA Negotiations, aligning with global digital economic trends.

Abstract

Purpose: This study assesses the Cross-Border E-Commerce(CBEC) outcomes within the Korea–China Free Trade Agreement(FTA), comparing its terms with other agreements to identify constraints and propose enhancements for bilateral cooperation. It emphasizes the significance of facilitating the Second-Phase FTA Negotiations to align with the rapidly evolving global digital commerce sector. Composition/Logic: The study offers a comprehensive analysis of bilateral CBEC development since the FTA’s implementation, encompassing aspects such as trade volume, logistics, payment method, customs regulatory, and inter-governmental cooperation. Particularly, the learning from an AliExpress case study is employed to illustrate strategic opportunities for Korean CBEC platforms in the Chinese market. Moreover, the comparative analysis of the FTA’s CBEC terms with emerging international agreements highlights existing gaps and potential areas for enhanced cooperation, which identify the development direction in this field. Findings: Despite challenges posed by the COVID-19 pandemic, bilateral CBEC trade has quadrupled, comprising over half the total number of bilateral transaction cases. Furthermore, the FTA has fostered diversification and innovation in products, services, payment methods, logistics, and associated CBEC platforms. However, based on the “E-commerce” chapter of the China–Korea FTA, the study also reveals significant challenges impeding China and Korea’s digital trade and economic prosperity in the global digital economy. Predominantly, these barriers are rooted in the inadequacy of provisions on cross-border data flows, consumer protection, and etc. Originality/Value: This study addresses a crucial gap in the literature on the Korea–China bilateral CBEC within the context of their FTA. Applying a case study approach, it offers strategic insights for Korean enterprises aiming to penetrate the Chinese market. Additionally, it advocates for stronger bilateral digital trade cooperation in the context of forthcoming Second-Phase FTA Negotiations, aligning with global digital economic trends.

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관련 논문AI추천

A Comparative Study of Cross-border E-commerce between China and KoreaShan Yi한국무역보험학회 · 무역금융보험연구2019 · 제20권 제2호How to Promote E-Commerce Exports to China: An Empirical Analysis김민정한국개발연구원 · KDI Journal of Economic Policy2017 · 제39권 제2호A Decade of Transformation: Changes in Bilateral Trade Structure and Evaluation of the Korea-China FTA김영귀, 정지현, Jie Hao, Xingchen Li대외경제정책연구원 · East Asian Economic Review2025 · 제29권 제4호중국 해외직판 활성화를 위한 한국의 B2C 전자상거래 발전방안강상구, 서현석한국디지털무역연구소 · 디지털무역리뷰2015 · 제13권 제2호한·중·일 FTA를 활용한 동북아 전자상거래 및 물류 활성화 전략김익성, 이헌수, 허재원한국상품학회 · 상품학연구2020 · 제38권 제6호A Study on the Characteristics of Intra-Industry Trade for Korea’s E-Commerce Trade유정호, 정인교정석물류통상연구원 · Journal of International Logistics and Trade2020 · 제18권 제1호

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