Bona fide True Symbols: BTS as Purveyors of Authentic Koreanness
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Bona fide True Symbols: BTS as Purveyors of Authentic Koreanness In one sense, the Hallyu phenomenon is a contemporary iteration of a long-standing nationalistic trend wherein Korea distinguishes its culture and traditions from its East Asian neighbors as well as that of the world as a whole. In terms of Korean popular music (K-pop) questions arise as to what makes that genre particularly “Korean,” as opposed to pop music from any other country or culture. In other words, what is the “K” in K-pop? From its birth, K-pop - especially the music of idol groups - has been a contested genre in which Koreanness or Korean identity has been challenged. In this paper, I examine some of the ways in which Koreanness is expressed in the music video “IDOL” by the seven-member boy band BTS (a.k.a. Bangtan Sonyeondan | Bangtan Boys | Bulletproof Boy Scouts | Beyond The Scene) emphasizing visual and aural icons portraying the bandmembers as being “authentically” Korean.
Abstract
Bona fide True Symbols: BTS as Purveyors of Authentic Koreanness In one sense, the Hallyu phenomenon is a contemporary iteration of a long-standing nationalistic trend wherein Korea distinguishes its culture and traditions from its East Asian neighbors as well as that of the world as a whole. In terms of Korean popular music (K-pop) questions arise as to what makes that genre particularly “Korean,” as opposed to pop music from any other country or culture. In other words, what is the “K” in K-pop? From its birth, K-pop - especially the music of idol groups - has been a contested genre in which Koreanness or Korean identity has been challenged. In this paper, I examine some of the ways in which Koreanness is expressed in the music video “IDOL” by the seven-member boy band BTS (a.k.a. Bangtan Sonyeondan | Bangtan Boys | Bulletproof Boy Scouts | Beyond The Scene) emphasizing visual and aural icons portraying the bandmembers as being “authentically” Korean.
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